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Mini Project

Mini Project



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Published by siddhartha rai

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Published by: siddhartha rai on Jun 30, 2008
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of march 2008 in case of non-submission permission will not be given to appear for theBusiness Statistical methods Main exam for 40 marks and thiswill be considered as a back log Evaluatedfor 60 marksObjective :A student specializing in marketing needs to havegreater inputs of statistics and the application of statistics inthe market for understanding the market situations, for takingkey decisions and in framing various marketing strategies. Thismini project is an application oriented survey.REVIEW OF LITERATURE: Each student is expected to firstgo through atleast ten to twenty different articles if they wantto select one subject for Mini project. For example
GapsAnalysis of CustomersExpectations and Perceptionstowards the Quality of Services of eSeva.
The student isexpected to find the various articles which are published onthis title. Finally he needs to gather atleast from tens sourcesthe review of literature. Once he decides the topic he can proceed with the INDUSTRY PROFILE AND COMPANYPROFILE FROM THE OTHER SECONDARY SOURCESOF DATA.INDUSTRY PROFILE: To enable the student to get acquaintedwith the industry and different companies in that industry.
Understand the past, present and future trends and challengesin the industryCOMPANY PROFILE:To enable the student to get acquaintedwith the company in which he/she is working. The learningareas would be the Vision, Mission, Values and BusinessProcesses of the company.FRAMING OF OBJECTIVES: This is understanding what thestudent wants to find during the survey. Like the objectives can be for the above study of e Seva: This study has three main objectives.First, we wanted to study the customer satisfaction and servicequality aspects of eSeva.Secondly, we wanted to analyse the gap between the perceivedservice and expected service levels of eSeva.Finally, we wanted to determine the additional services by thecustomers and also compare eSeva services of Anantpur andHyderabad.FRAMING OF HYPOTHESES: Hypothesis needs to bealways framed from the objectives. Hypothesis means presuppositions or alternative answers to the problems or thequestions that are been asked in the objectives.There is no gap between the perceived expected service andservice levels of esevaThere is no gap between the eSeva services of Anantpur andHyderabad.FRAMING THE QUESTIONNAIRE
The source for this is SERVQUAL Instrument from servicesmarketing of Parusuram and BerryAspects of Quality Services: Tangibles, Reliability,Responsiveness, Assurance, Empathy. These are the fivedimensions that have been taken. For each dimensions thereare several items means questions that are to be taken.ADMINISTRATING THE QUESTIONING (data collection)CODING THE QUESTIONNAIREDATA TABULATION WITH THE HELP OF SPSS: State thehypothesis if any, research resign, primary and secondarysources of data can be used and application of statisticDATA ANALYSIS AND INTERPRETATION: Verifying if thehypothesis framed is to be accepted or rejected and accordinglydrawing conclusions.SUGGESTIONS AND CONCLUSIONBIBILOGRAPHY: This consists of the sources of data whichwere referred during the time of survey and all secondarysources like books, journal, e journals etcText books
Rahman Zillur.
Service Quality: Gaps in the Indian Banking Industry,
The ICFAI Journal of MarketingManagement, Vol. IV No.1, Feb. 2005.
Zeithaml, Valarie A, Bitner, Mary Jo,
Services Marketing.
second addition, Tata Mc Graw-Hill PublishingCompany Limited. Reprint 2000.
Ravi Shanker,
Services Marketing 
, Excel Books, FirstEdition 2002
Lovelock Christopher, Wirtz Jochen, Services Marketing,Pearson Education, fifth edition, second Indian reprint – 2004

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