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Customer ExperienceManagement in theTelecommunications Industry
Market survey and action recommendations for theoptimal design of customer experiences
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Customer Experience Management in the Telecommunications Industry
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© Detecon International GmbH
Customer Experience Management in theTelecommunications Industry
Market survey and action recommendations or theoptimal design o customer experiences
March 2010
In cooperation with
> Study
Customer Experience Management in the Telecommunications Industry
© Detecon International GmbH
2This publication or parts there o may only be reproduced or copied with the prior written permission romDetecon International GmbH/orum! GmbH.Published by Detecon International GmbHOberkasseler Straße 2, D-53227 Bonnwww.detecon.com
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3.1 Overview of Current Challenges for Detecon Study Customer Experience Management in the Telecommunications Industry. Market survey and action recommendations for the optimal design of customer experiences
The saturation on the telecommunications market has caused a steady rise in the intensity of the competition. Customers often perceive the products to be interchangeable. So telecommunications providers find themselves confronted with the growing challenge of…
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