Custom-made attire from flower girls to brides allows localbrides to turn imagination into reality
Reviewing Ileana and Axel Poessy, Owners of Noccé Custom Gown Design
Noccé Custom Gown Design
If you have friends who've recently got married or if you've ever looked intocustom designed gowns, you have probably already heard the name Noccé.Pronounced 'No-Chay', the word was created to mean couture for an elegant evening and that's what they offer to Kitchener-Waterloo, Cambridge and areabrides - only without the designer price. At local shows, through photos of past weddings, and from visiting their gown shop, The Ring has had the opportunity to see first hand, the beautiful custom creations that Noccé Custom GownDesign produces for their brides.We sat down with designer, Ileana Poessy, and her daughter Axel to learnmore on the ins and outs of their custom design gown service. "What we likemost about the business is the fact that we are allowing someone to get exactly what they want, their ideal dream dress," Ileana explains. Having someone take your description of what you are looking for and turn it into areality - within a reasonable budget - is a huge draw for local brides. If youhave a photo or idea of a dress you'd like to duplicate, can't find what you'relooking for, or have unique sizing issues, you'll love this option. Axel understands the need for their services in the wedding gown industry for theseand other reasons, "I'm a very picky person myself, so I understand!"
The advantages of getting what you wantInside Noccé's studio, you'll find racks of both in-progress and ready-to-pick-up gowns, bolts of gorgeous fabrics, favourite gowns on mannequins, acomfortable dressing room and waiting area, photos of past gowns andweddings, thank you cards from happy brides, and trendy décor. It's here thatwe learned from this dynamic mother-daughter duo that what they do is their passion. Ileana has been a seamstress for over twenty-six years, and owned awomen¶s fashion shop in both The Dominican Republic and Miami before
calling Kitchener her home. Beautiful clothes and their creation has always fascinated andexcited her. As a small child, she would watch her grandmother create an exquisite weddingdress from a few yards of silk or satin using her love for designing and dressmaking. Workingwith beautiful fabrics became an ambition she has never regretted.Her first love is bridal gowns and the one-to-one rapport she has with her customers. She toldThe Ring, "I like to think my creations give a bride the confidence to know she looks beautiful onher wedding day."The two work great together and compliment each other's strengths. ³Ileana is a very personal,thoughtful, warm person. She is always going out of her way for people to make them happy,´says Axel of her mother... and we couldn't agree more! Axel likes to focus on the marketing andpromotional aspects of the company since earning her Business degree. This leaves her mother all the time and resources needed for the master to design her dresses.In a separate room off of the meeting and gown area is Noccé's large sewing area. When Ileanaisn't meeting with brides, this is where you will find her. And because of such high demand over the last two wedding seasons, you'll likely also find several seamstresses working beside her ongowns for upcoming events.For example...Designing gowns for K-W, Cambridge and area brides for thirteen years, Ileana has definitelyhad some unique and diverse requests. One couple planned their wedding for Halloween andhad Ileana design an all black gown to match the occasion, along with red bridesmaid dresses. Another request was for a Victorian era gown which was designed based on pictures the bridebrought to Ileana. She also designed a drawstring purse to match.Noccé was approached recently by a bride in a panic. She had found out that she was pregnantafter she ordered her gown. By the time she had picked up her gown, she was considerablylarger than the size she ordered originally. This young bride left her gown with Ileana that day.Ileana took the gown, removed the back, added a corset-style back (that can grow), addedshape to the front that minimized size, and had the gown completed for pick-up the nextmorning. Value to the bride - one week before the wedding? Priceless!But it's not just local brides who are loving Noccé as Ileana and Axel told us that they've hadbrides come to them from as far away as England and Vancouver and from all over Canada. Abride from the Phillipines took the material from the bridesmaid dresses that Noccé made andsent it to her grandfather in the Phillipines. He custom-made shoes to match the gowns!
Or, you can bring the culture to you - like the highland themed wedding that Noccé designeddresses for. "The flower girl's dress was designed to look like a tutu with the tartan as a bandaround her waist. Adorable," says Ileana.Within the budget?!The biggest surprise we encountered during our interview with Ileana and Axel was howincredibly affordable custom-designed dresses can be! Noccé designs and makesbridesmaids gowns and mother of the bride/groom dresses for approximately $225 to $275.Bridal gowns can be created from as low as $600 and a high-end gown would cost up to$1400. Ileana says that most brides end up paying an average of $800 for their weddinggown. Veils and headpieces to compliment your gown can be custom made as well for $80 to$160. Flower girl dresses have been a popular request recently.The creative processThe first step in the custom design process is to research, dream and imagine. Really decidewhat elements of dresses draw you to them - is it the same neckline that you like, or perhapsa particular type of fabric... this is the time to dream about what your specific dream dresswould be. Next, give Ileana a call to book your free consultation. This is normally done atleast six months ahead of your wedding date in order to give Noccé enough time to designand produce your dress without the unneeded stress of a short deadline.Feel free to bring in photos of other friends or family members dresses, or use magazines tofind samples of what you like and don't like in a dress. In fact, Ileana prefers this. A picturesays a thousand words... you'll sit with Ileana to discuss each aspect of your potential dress,it's fit, style, colour and fabric type. Axel and her mother like to keep up on current trends and fabrics so they keep in touch withthe fashion industry by purchasing their items from Toronto. They even have sample fabricswatches from their distributors so you get to see and feel it while making a decision.Speaking of trends, Ileana and Axel noted that more and more brides are choosing thebridesmaids' gowns colour and then leaving it up to the bridesmaid to choose their own style.This way the gown fits each girls' personality and body shape. "Brides are still incorporatinglot of colour into their wedding gowns," adds Ileana. In fact, recently they designed andcreated a wedding gown with an ocean blue front panel and corset back and ocean bluebridesmaid gowns to compliment it.
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Wedding Dresses in London
The Wedding Ring.ca goes behind the scene of Nocce Bridal Designs to see how this local bridal shop caters to Canadian brides' requirements for wedding dresses, flowergirl dresses, bridesmaid dresses and mother of the bride dresses.
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