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Table Of Contents

1. CORPORATE SPONSORSHIP
2. THE PROCESS OF CORPORATE SPONSORSHIP
3.1TO THE SPONSOR
3.2 TO THE EVENT ORGANIZER
4.1 TO THE EVENT ORGANIZER
4.2 TO THE SPONSOR
5.1 AMBUSH MARKETING: THE
5.2 AMBUSH MARKETING: THE TYPES
6. AMBUSH MARKETING: HOW TO GO ABOUT IT
7. THE ESSENTIALS OF AMBUSH MARKETING
8. PEPSI, VODAFONE & NIKE: THEY JUST DO IT
9. COUNTERING AMBUSH MARKETING
10. 3 Lilehammer Winter Olympics, 1994
10. 4 SALT LAKE CITY - 2002
10. 7 ATLANTA OLYMPICS - 1996
10. 9 FIFA WORLD CUP - United States Of America, 1994
10. 10 FIFA WORLD CUP – Korea-Japan, 2002
11. AMBUSH MARKETING AT ITS BEST
12. THE LEGAL ASPECTS OF AMBUSH MARKETING
13. POINTS IN FAVOUR OF AMBUSH MARKETING
14. POINTS AGAINST AMBUSH MARKETING
15.1 CASE 1
15.3 CASE 3
16. REFERENCES
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Ambush Marketing

Ambush Marketing

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Published by amits2010

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Published by: amits2010 on Sep 14, 2010
Copyright:Attribution Non-commercial

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11/18/2012

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