PEPSICO’S

LOGISTICS
OPERATIONS.
 Introduction

PepsiCo is the US based world ‘s leading beverage and

snacks food companies.
Headquartered in new york, in its 2002 annual report
company claimed to have the largest share in US beverage
markets.
PepsiCo served diverse market with its six group
companies such as
Frito-lay North America
Frito-lay International
Pepsi-Cola North America
Pepsi Beverage International
Gatorade/Tropicano North America and
Quaker Foodes North America

PepsiCo choose various efficient distribution

methods
PepsiCo ‘s bottlers employed wireless technologies to
strengthen their distribution system and effectively
serve the customers in the market.
 Background

In 1898, caleb Bradham invented Pepsi-Cola in his

pharmacy in North Carolina.
Bradham started bottling his drink in 1904
By 1909 ,Bradham had established a network of 250
bottlers for Pepsi-Cola with operations in 24 states in
the US.
By 1910 ,the network had increased to about 300
Pepsi-Cola bottlers.
BEVERAGE MANUFACTURING UNIT TO BOTTLERS.

Pepsico sold beverage concentrate to bottling companies

in US and Canada.

Syrup was either sold directly to the fountain accounts or

was combined with carbonated water for bottling.

Pepsi Cola North America(PCNA) owned 60 plants that

produces concentrates,which are distributed through 450
licensed territories.

PCNA’s main responsibility was to ensure that the

concentrate reaches the bottler in time.
 BOTTLERS TO RETAIL OUTLETS.

Pepsico’s bottlers delivered the company’s products to

thousands of retail outlets in their region.

Pepsi Americans(PAS) was the second largest pepsi-cola bottler.

PAS had 100 distribution centres and each centre had 50 trucks.

PAS produced,distributed and promoted major pepsico brands

such as pepsi,Diet pepsi,cadbury schweppes.

Lately PAS employed a mobile computing system using Wireless

Local Area Network(WLAN).