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The Standard
Winter 2003 Page 1
Vol. 17, Issue 1
 
The Newsletter of the Measurement Quality Division, American Society for Quality 
Winter 2003
 
The Standard
Chair’s ColumnChair’s ColumnChair’s ColumnChair’s ColumnChair’s Column
Message from the Chair-Elect (2002-2003),Dilip ShahI am excited to be working with the MQD division ina leadership role. I have been an MQD division mem-ber since 1992 and an ASQ member since 1984.Allow me to introduce myself:I have over 25 years experience in electronics,instrumentation, metrology, measurement and com-puter applications of statistics in the quality assuranceareas. I have been employed in various positions withPhillips Electronics (UK), Kodak Ltd. (UK), InstrumentsDivision of Monsanto Corporation, Flexsys Americaand Alpha Technologies. I am currently a Principal of E= mc3 Solutions, a consulting practice that providestraining and other solutions in ISO9000/QS9000,ISO17025, measurement and computer applications.I volunteer my time with the local Akron-Canton (Ohio)ASQ section as junior past section chairman (2001-2002). I have been a member of the advisory board ofthe University of Akron Engineering and Science Tech-nology Division since 1988. In addition to the MQD, Ialso belong to the Statistics Division of AmericanSociety for Quality. I have participated actively in themeasurement-related issues through NCSLI (NationalConference of Standards Laboratories International)and the West Coast-based Measurement ScienceConference by presenting papers and tutorials onmeasurement-related issues.My goal is to formulate a long-term strategy andvision for the Measurement Quality Division where itsmembership can grow. We still need to provide thevalue to our core membership. However, there areother professions besides metrology that use mea-surements in their daily lives that can benefit from theMQD. When considering that, we can include every-one in some way or another. In a Division leadershiprole, my goal shall be to explore ways and means toattract new members by publicizing our efforts andactivities that can provide value to other individuals.I look forward to this new role and to cultivate newrelationships in the measurement community.I have a lot to learn in this new role. I shall start outby listening to others and interacting with them. Pleasefeel free to contact me.Sincerely,Dilip Shah (ASQ, CQE)E = mc3 Solutions197 Great Oaks Trail #130Wadsworth, OH 44281-8215Tel: 330-328-4400Fax: 330-336-3974E-mail: emc3solu@aol.comHam Call sign: KC8EEX
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Editor’s Column ................................................. 3CCT Update ........................................................ 4CCT Exam Dates ................................................ 5Standards News ................................................. 6The Learning Curve ........................................... 7Upcoming Events............................................... 7Phil Stein’s Latest Paper ................................... 9MQD Officers .................................................... 24Regional Councilors ........................................ 25
 
The Standard
Winter 2003 Page 2 
PublicationStaff
Executive Editor
Frank Voehl
Harrington Group11501 Lake Underhill RoadOrlando, FL 32825Tel:1-800-ISO 9000Fax:E-mail:FVoehl@aol.com
Managing Editor
Mark Schoenlein
P.O. Box 206Perrysburg, OH 43552Tel:419-247-7285Fax:419-247-8770E-mail:mark.schoenlein@us.o-i.com
Advertising
2003 Rates for a single publication:Business card size.....................$201/4 page.....................................$351/2 page.....................................$70Full page..................................$120A 15% discount will be applied for multi-edition ads.Ads must be formatted in MS Word oras a TIF file.Advertising must be clearly identified asan ad and should relate to the field ofmeasurement quality.Ads must not imply endorsement by theMeasurement Quality Division or ASQ.
Publication Information
The STANDARD is published quarterlyby the Measurement Quality Division ofASQ; deadlines are March 15, June 15,September 15 and January 15.Text information intended forpublication can be sent via electronicmail or through postal mail on 3 1/2"diskette in Microsoft Word saved inRich Text Format (RTF). If it is notfeasible to send text in electronic form,clean printed text can be submitted.Graphics or illustratios must be sent ina TIF file format.Photographs of MQD activities arealways appreciated.Publication of articles, product releases,advertisements or technical informationdoes not imply endorsement by TheMeasurement Quality Division of ASQ.While The STANDARD makes everyeffort to ensure the accuracy of articles,the publication disclaims responsibilityfor statements of fact or opinion madeby the authors or other contributors.Material from The STANDARD may notbe reproduced without permission ofASQ. Copyrights in the United Statesand all other countries are reserved. © 2003 ASQ, MQD. All rights reserved.
Vol. 17, Issue 1
 
The Newsletter of the Measurement Quality Division, American Society for Quality 
Winter 2003
 
The Standard
Letters to the Editor
The STANDARD welcomes lettersfrom members and subscribers. Lettersshould clearly state whether the authoris expressing opinion or presentingfacts with supporting information.Commendation, encouragement,constructive critique, suggestions, andalternative approaches are accepted.If the content is more than 200 words,we may delete portions to hold thatlimit. We reserve the right to edit lettersand papers.
Website Information
The Measurement Quality Divisionhomepage can be found on the internetat www.measurementquality.org. Pasteditions of the STANDARD in PDFformat are available there.
 
The Standard
Winter 2003 Page 3 
The Global Race is Still On
by Frank Voehl 
As this edition goes to press, the Japanese arerapidly redefining their organizations; and Europeanfirms are moving perhaps less rapidly but with increas-ing momentum to become more competitive by cuttingcosts through restructuring, reengineering, and knowl-edge management interventions. Additionally, thereare the burgeoning competitors from Pacific rim na-tions, Eastern Europe, and Latin America.The key question is: How does a firm obtain aglobal competitive advantage in the face of such stiffcompetition? Quality management alone no longerserves this purpose, as a successful continuous im-provement program merely keeps you in the race. Itdoesn’t help you leapfrog the competition becausesavvy competitors have programs of their own and arenot just standing still. Furthermore, these savvycompetitors are using speed strategies, reengineering,and flexible manufacturing; and many have begunusing their own metrology programs. So what’s thenext source of competitive advantage going to be?
Innovation!
Innovation is the only sustainable competitive ad-vantage to any situation. It is what enables an orga-nization to create its products and services and todifferentiate them from those of its competitors. Inno-vation is also where ideas come from that enable anorganization to cut its costs. Innovation is the focus ofthis edition, especially in terms of how organizationsuse innovation to achieve competitive advantage inthe global marketplace of tomorrow.However, global competition is not the only chal-lenge facing businesses and their staff as they enterthe Year 2003. Change is occurring at an acceleratingrate, and new technology is being introduced at break-neck speed. The workforce is becoming more andmore diverse. There is a growing scarcity of highlyskilled workers, and we are smack dab in the middleof a transformation from an industrial- to a knowledge-based society. Constituencies are becoming moredemanding, and the entire business environment isbecoming more extremely complex by the moment.To meet these strategic challenges and take ad-vantage of opportunities they create, businesses needto embrace creative problem solving and innovation in
Exec Editor’s ColumnExec Editor’s ColumnExec Editor’s ColumnExec Editor’s ColumnExec Editor’s Column
a new way. In other words, to achieve efffectivelevels of innovative practices, an organization mustimprove its creativity in its work groups and individu-als as well as in its measurement labs. And it mustfoster the right kind of organizational culture that willencourage creativity and turn it into innovation.The articles in this edition describe the character-istics that an organization’s culture needs to possessto achieve strategic competitive advantage throughinnovation. As Peter Drucker has said over and overagain:
Every organization--not just business--needs one core competence: innovation. And every orga- nization needs a way to record and appraise its innovative performance.
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