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Published by loverboy_q_s

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Published by: loverboy_q_s on Sep 15, 2010
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03/13/2012

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LAHORE BUSINESS SCHOOL
 
1
 
1. Executive Summary:
To double the amount of investment of Rs. 2000 Million, we have entered intransportation industry because this industry¶s growing trend seems upward. Wehave formed a company Pride Travels to provide intercity bus service. We haveeleven terminals in different cities of Pakistan and head office in Lahore. Terminalsare high equipped and buses are luxurious enough to fulfill the customer¶s needs.We are providing a set of services from reservation facilities, punctuality to highlytrained staff. We have targeted the upper, lower middle, middle and business class.For promotion we are using advertising strategy. We advertise through both print andelectronic media. At start our pricing strategy is penetration strategy but later whenwe will establish in the market we will change it. We are charging less than our competitors to capture the market.We have nine hundred and five employees out of which two hundred and fifty aredrivers and bus hostess and two hundred guards. Each employee is trained enoughto perform his/her duties. The hierarchy level has shown with a diagram. At the end all the expenses and terminal¶s details is described. The balance sheetand income statement shows that we are earning profits on our investment.
 
 
LAHORE BUSINESS SCHOOL
 
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2
. Vision:
The vision of Pride Travels is,³Bringing people together´
3.
Mission:
 
The mission statement is as follows:³We strive to provide highest quality services, customer comforts, safety andsatisfaction.´
4
.
Introduction:
 
O
ur project was to double the amount of Rs. 2000 million within three years. For thispurpose all group members gave different ideas like to invest in real estate, telecomsector, launching of satellite TV and power plant. But with consensus of all groupmembers, we decided to invest in transportation industry. We found it very attractivewhich could make our money double. This industry is growing at the rate of 9%every year and earning
5
. Assumptions:
We have taken the following assumptions while entering in this business:
j
Economy is stable.
j
Prices are not fluctuating.
j
Industry is not declining and it will continue to grow.
 
 
LAHORE BUSINESS SCHOOL
 
3
 
6
. Time line:
Project started«..«««««««««««««««..««««««.«.01, 09, 2009
O
rder for Buses«««««««««««««««««««««««....01, 09, 2009Land purchase for terminal and workshop (Lahore) «...........................15, 09, 2009Land purchase in Multan«««««««««««««««««««....12, 09, 2009Contract for construction (Lahore terminal)«.«««««.«««««....18, 09, 2009Land purchase in Rawalpindi««««««««««««...««.««.«18, 09, 2009Land on rent in Abbotabad«««««««««««««««««««...22, 09, 2009Land on purchase in Faisalabad«««««««««««««««««.23, 09, 2009Contract for construction (Multan Terminal)««««««««««.««..15, 09, 2009Land on rent in Bahawalpur.......................................................................16, 09, 2009Contract for construction (Rawalpindi Terminal)««««««««««...24, 09, 2009Contract for construction (Abbotabad Terminal)««««««««««....25, 09, 2009Land on rent in Peshawar««««««««««««««««.««...«.27, 09, 2009Contract for construction««««««««««««««.««««..««.28, 09, 2009Contract for construction (Peshawar terminal)«««««..««««««.30, 09, 2009Recruitment««««««««««««««««««....20, 10, 2009 To 30, 10, 2009Training«««««««««««««««««.«.«...10, 11, 2009 To 25, 11, 2009Promotion activities«««..««««««««««««««««.«up to 15, 11, 2009
O
pening ceremony....................................................................................01, 12, 2009Revenue incoming««««««««««««««.«««««««««.01, 12, 2009

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