Professional Documents
Culture Documents
HOW WHAT
Main Idea
•Identify
WHY WHERE
•Enlist
•Distinguish
•Link
WHEN
When to use it?
• Use the Kipling questions at any time or when
you need to get an extra stimulus.
• They are good for unsticking creative session,
when people dry up and run out of ideas.
• They are also useful to help take different views
when defining the problem.
• You can also use it to ask questions when
selecting an idea to carry forward for further
development.
How to use it
• Rudyard Kipling used a set of questions to
help trigger ideas and solve problems and
immortalized them in the poem:
• I have six honest serving men
They taught me all I knew
I call them What and Where and When
And How and Why and Who
• These questions can be used as stimuli to
get thinking going in many situations.
Example 1
Conversation between H.R. and
Marketing Manager
Purpose
• What is you requirement?
– We need S.R. (Sale Representatives)
• Why?
– Because we are required at many places
• What else we can do?
– Transfer our existing S.R. or recruit new S.R.
• What should be done?
– Recruit new S.R.
Place
• Where is the requirement?
– In Goa
• Why?
– Because in Goa we are getting new orders
• Where else can be requirement?
– Where we have less sales force (Goa) or in Mumbai
• Where should be done?
– In Goa as we are seeking new business over there
Sequence
• When is it done?
– As early as possible
• Why?
– Because we want to grab this opportunity very soon
• When else we can recruit?
– After 6 months or 1 year or with in 2 months
• When recruiting should be done?
– With in two months
Person
• Who is recruited?
– Experienced person in this field
• Why?
– Goa is new market for Birla
• Who else can be recruited?
– Fresher or experience of less than 1 year or experience of more
than 1 year in this field
• Who should be recruited?
– Person who has experience of more than 1 year in this field
Mean
• How is it done?
– By interviewing
• Why?
– Because it is best way to judge
• How else we can do this?
– Recruit directly or recruit after having interview and written exam
• How should you go to library for reading books in free
time of more than half an hour?
– Recruit after having interview and written exam
• What (Purpose) :- New S.R.
• Where (Place) :- Goa
• When (Sequence) :- With in 2 months
• Who (Person) :- Experience (more than 1
year)
• How (Mean) :- By Interviewing and written
exam
Example 2
New computers requirement
Purpose
• What is the requirement?
- We need new computers
• Why?
- Because a high number of students are going to come in
this session.
• What else we can do?
- Buy second hand computers or take computers on rent
• What should be done?
- Purchase new computers
Place
Where is it done?
In new computer center
Why?
Because it will be easy to install new computers
Where else we can install these computers?
Library or Old computer lab
Where it should be installed?
New Computer center
Sequence
• When is it installed?
- Before new session get start
• Why?
- Because nobody face any problem regarding
computers
• When else we can install?
- In next session or in our new campus (Kaparda)
• When installing should be done?
- In this session only
Person
• Who is installing it?
- IBM
• Why?
- Because we are using 150 computers of IBM and IBM is
giving good services
• Who else can install it?
- HP or assembled
• Who should install it?
- IBM
Mean
• How is it done?
- By contacting IBM concern person in Jodhpur
• Why?
- It will be easy to get order on time
• How else we can do?
- By contacting headquarter of IBM
• How should it be done?
- By contacting IBM concern person in Jodhpur only
• What (Purpose) :- Requirement of New Computer
• Where (Place) :- New computer center of AIM
• When (Sequence) :- Before beginning of new
session
• Who (Person) :- IBM
• How (Mean) :- By contacting IBM office in Jodhpur
Example 3
Vodafone Customer Care
Purpose
• What is done?
– Vodafone customer care is outsourced
• Why?
– To save huge investment
• What else?
– Build own call center, outsource
• What should?
– Build own call center
Place
• Where is it done?
– Five different places. (Ashram Road, Gujarat College, C.G.
Road, Vastrapur and S.G. Highway)
• Why?
– Lack of space
• Where else?
– In multi storey building
• Where should it be done?
– In multi storey building
Sequence
• When is it done?
– 24/7
• Why?
– For continuous service
• When else?
– 8 hours, 12 hours, 24/6
• When should be done?
– 24/7
Person
• Who is doing it?
– Customer care executive
• Why?
– Because they are trained
• Who else can do it?
– Computerized machine, Kiosk Machines
• Who should do it?
– Customer care executives
Mean
• How is it done?
– Magus Customer Dialog looks after it
• Why?
– Outsourcing contract given to them
• How else?
– Mhpasis, Azure Knowledge Center, iCall, TCS, Own Call Center
• How should?
– By outsourcing to Magus Customer Dailog but in own building
• What (Purpose) : Own call center
• Where (Place) : In multi-storey buliding
• When (Sequence) : 24/7
• Who (Person) : Customer Care Executives
• How (Mean) : Outsource but in own
building
Example 4
General Reservation Ticket
Purpose
• What is done?
– General tickets (non reserved) are sold at stations only
• Why?
– No other place is allotted
• What else?
– Vending machines, at parking places, authorized agents
• What should?
– Separate Counters for general ticket
Place
• Where is it done?
– At railway station at entrance
• Why?
– For passengers convenient
• Where else?
– Vending machines, authorized agents
• Where should it be done?
– Each platforms
Sequence
• When is it done?
– Before 2 hours of train arriving or departing
• Why?
– As per rules
• When else?
– 24hours, 3 days, 7days
• When should be done?
– 24 hours
Person
• Who is doing it?
– Railway executives
• Why?
– As its part of there job
• Who else can do it?
– Kiosk Machines, Authorized agents,
• Who should do it?
– Railway executives, authorized machine
Mean
• How is it done?
– Sold at railway station
• Why?
– Because it is decided earlier
• How else?
– Kiosk Machines, Internet, Authorized agents
• How should?
– At counters
• What (Purpose) : New counters for non
reserved tickets at each platform
• Where (Place) : At each Platform
• When (Sequence) : 24 Hours
• Who (Person) : Authorized agents
• How (Mean) : From Railway Board
Example 5
Conversation between two
Students
Purpose
• What are you doing?
– Just enjoying my leisure time.
• Why?
– Because I don’t have any work.
• What else you can do right now?
– I can read newspaper, books, magazine or go to thadi (tea stall)
• What should be done this time?
– Read Books
Place
• Where is it done?
– In the Class.
• Why?
– Because I don’t have elective subject lecture
• Where else you can go for reading books
– Library, Cafeteria, Reception or computer lab
• Where reading should be done?
– In Library
Sequence
• When is it done?
– During the free time
• Why?
– Because I don’t have elective class
• When else you can read books in institute?
– During lunch break, tea break or after the classes
• When reading should be done in Library?
– We have free time more than half an hour
Person
• Who is doing it?
– I am doing it
• Why?
– Because I haven't opted for that subject
• Who else can do it?
– Students who haven't opted for that subject or staff members or
watchman
• Who should read books in library during the free break
of more than half an hour?
– Students who haven’t opted for that subject
Mean
• How is it done?
– By going downstairs and then move to liabrary
• Why?
– Because our library is in new building of our campus
• How else you can go there?
– By walking or by driving vehicle
• How should you go to library for reading books in free
time of more than half an hour?
– By Walking
• What (Purpose) :- To read books
• Where (Place) :- library
• When (Sequence) :- Break of more than
half an hour
• Who (Person) :- Students who haven’t
opted for that subject
• How (Mean) :- By walking
Example 6
Library
Purpose
• Where it is done?
– In class.
• Why?
– Because, I don’t have elective classes.
• Where else?
– Cafeteria, computer lab, reception, library.
• Where should it be done?
– In library.
Principal Improvement Principal Improvement
Library is the best place for reading books.
Sequence
When is it done?
During the free time.
Why?
Because, I don’t have elective classes.
When else?
During the tea break, lunch time, after the classes.
When should it be done?
In the spare time when it is more then half hour.
Principal Improvement
Must utilize spare time in right way.
Person
• How is it done?
– First, I go to downstairs and move to library.
• Why?
– Because our library is in new building.
• How else?
– By walking, by driving vehicle.
• How should it be done?
– By walking.
Principal Improvement
Do right thing in right way without indulging
unnecessary cost
Example 7
Purpose
• Where it is located?
– At Jodhpur’s main railway station.
• Why?
– Because train comes here only.
• Where else?
– At Raika Bagh railway station.
• Where should you catch the train?
– At the jodhpur’s main railway station.
Principal Improvement
This is the best place to catch the train because train
starts from here only.
Sequence
• When you will catch the train?
– At 5:45 am.
• Why?
– Because it goes at this time only.
• When else?
– Next day same time.
• When should you catch it?
– At 5:45 am only.
Principal Improvement
We must catch the train at right time nor the train will
depart.
Person
• Who is going?
– I am going.
• Why?
– Because, I have to attend the meeting in Jaipur.
• Who else can go?
– Any body like business men, government employee,
man, women, kids, old people etc.
• Who should go?
– Any body who wants to go.
Principal Improvement
Right person must go those who wants to go.
Means
• How is it done?
– It can be done by taking ticket.
• Why?
– Because without ticket we are not able to catch the
train it is not legal.
• How else?
– By going on sitting on the gate of the train or in toilet.
• How it should be done?
– It should be done in legal way by taking ticket and
then going.
Example 8
Class Presentation
Purpose
• What is done?
– Presentations are given
• Why?
– To get knowledge
• What else?
– Role plays, Case Studies
• What should?
– Presentation
Place
• Where is it done?
– In class room no. 2
• Why?
– Because PGP-II-PGDM class is there
• Where else?
– New Computer Lab, Old Computer Lab, Library and class room
no. 3
• Where should it be done?
– Class room no. 2
Sequence
• When is it done?
– In 1, 2 and 3 lecture
• Why?
– As POM lecture is scheduled in 1, 2 and 3 lecture
• When else?
– 4, 5, 6, 7, 8 lecture
• When should be done?
– As per schedule
Person
• Who is doing it?
– Students of PGDM PGP II
• Why?
– As topics are allotted to them
• Who else can do it?
– Other class students, professors,
• Who should do it?
– Students of PGP II PGDM
Mean
• How is it done?
– Presentations are made
• Why?
– To explain the topic given
• How else?
– Role plays, case studies, debate
• How should?
– Presentation with interactive activities
• What (Purpose) :- New S.R.
• Where (Place) :- Goa
• When (Sequence) :- With in 2 months
• Who (Person) :- Experience (more than 1
year)
• How (Mean) :- By Interviewing and written
exam
Example 9
Presentation not ready
Purpose
• What happened?
– The presentation is not ready
• Why?
– Because of other work.
• What else?
– I could prepare it after completing the work,
managing time, ask faculty to give more time.
• What should be done?
– Manage time schedule
Place
• Where it happened?
– In the class
• Why?
– There was a Presentation class
• Where else?
– In class, during conference, interview
• Where should it happen?
– In class so that, I can take help of faculty
Sequence
• When it happen?
– At time of presentation
• Why?
– Time table is schedule
• When else?
– In other class time
• When should it happen?
– In Home
Person
• Who has suffered?
– I have suffered
• Why?
– I will get less marks
• Who else?
– All those who has not prepared
• Who should suffer?
– Those who does not manage time
Mean
• How is it done?
• Why?
• How else?
–
• How should?
• What (Purpose) :- New S.R.
• Where (Place) :- Goa
• When (Sequence) :- With in 2 months
• Who (Person) :- Experience (more than 1
year)
• How (Mean) :- By Interviewing and written
exam
Example 10
Repairing Computer
Purpose
• What are you doing?
– I am repairing my computer
• Why?
– It is not working
• What else?
– I can do my study
• What should you do?
– Should install new operating system
Place
• Where are you doing?
– At Home
• Where else you can do?
– At college, at computer service center
• Where should it be done?
– At computer service centre
Sequence
• When do you repair it?
– In the evening
• When else?
– On holiday
• When should you repair it?
– On Thursday
Person
• Who is repairing?
– I am repairing it
• Why?
– No one else is there
• Who else can do?
– My friend, Computer Mechanic
• Who should do it?
– Computer Mechanic
Mean
• How is it do?
– By using Windows XP
• How else?
– By using Linux or Vista
• How should it be done?
– By using proper software
• What (Purpose) :- New S.R.
• Where (Place) :- Goa
• When (Sequence) :- With in 2 months
• Who (Person) :- Experience (more than 1
year)
• How (Mean) :- By Interviewing and written
exam
Example 11
Watching a movie
Purpose
• What are you doing?
– I am seeing movie
• Why?
– Because today is holiday
• What else you can do?
– I can study, meet friends, listen music
• What should you do?
– Should study
Place
• Where are you seeing movie?
– At home
• Why?
– For saving money
• Where else?
– At cinema hall, at my friends home
• Where should you see the movie?
– At home
Sequence
• When do you watch movie
– In the evening
• Why?
– It’s free time
• When else?
– On Thursday
• When should you watch?
– On Thursday
Person
• Who is seeing the movie?
– I am seeing the movie
• Who else can do?
– My brother
• Who should see?
– Those who have free time
Mean
• How you can see movie?
– By using the CD of movie
• How else you can see?
– By Purchase ticket of movie
• How should you do?
– I should do by borrowing a CD from friend
• What (Purpose) :- New S.R.
• Where (Place) :- Goa
• When (Sequence) :- With in 2 months
• Who (Person) :- Experience (more than 1
year)
• How (Mean) :- By Interviewing and written
exam
Example
• Why is the Computer not working?
– Because it got crashed.
• Why it got crashed?
• Because there were many viruses.
• Why computer full of viruses?
• Because there was no anti virus software.
• Why there was no anti virus software?
• Because It was not Updated.
Principle of improvement
I should water to plant in my garden so that it provides me fresh air
Cont…
Sequence
• When do water to the plants?
– In my leisure time
• Why?
– For entertainment
• When else can you water to plants?
– In morning or evening time
• When should I have to water to plants?
– In morning
Principle of improvement
I have to water to plants in the morning time
Cont…
Person
• Who is watering to plants?
– My self
• Why?
– Because this is my garden
• Who else can watering to plants?
– Gardner, my family member
• Who should do this?
– Gardner
Principle of improvement
Gardner should watering to the plants, because he know how
to water to plants.
Cont…
Means
• How is to do?
– By using pipe/tap
• Why?
– Because it is convenient for him
• How else way he can water to plants?
– By using tube well, spray system
• How should it be done?
– By using spray system
Ex-2
Critical Examination (5W1H)
• What are you doing?
– Preparing my lunch
• Why?
– I know cooking
• What else you can do?
– I can order, don’t eat, go out to eat
Improvements
Start lunch outside the home
Cont…
Where
• Where are you cooking the lunch?
– Kitchen in my home
• Why?
– I have all materials required
• Where else I will get prepared the lunch?
– At hostel, at Tiffin Center
• Where should I prepared/get prepared lunch?
– At hostel
Improvement
Outsourcing
Cont…
• When do you prepare lunch?
– Morning
• Why?
– In noon I am at institute
• When else?
– In the free period
• When should it be prepared?
– At noon
Improvement
I should prepare/get prepared it at noon
Cont…
• Who is preparing lunch?
– My self
• Why?
– I am not living with my parent
• Who else can prepare?
– Hostel cook, Tiffin vendor
• Who should do this?
– Hostel cook
Improvement
I should get prepared my lunch at hostel
Cont…
• How is it possible to get prepared the lunch at hostel?
– By permission of Director Sir
• Why?
– He has authority
• How else?
– I start living in hostel
• How should I do?
– I should avail the hostel
Improvement
Start living in Hostel so no problem of preparing lunch
etc.
Example 3
Q. What happened to Indian wicket keeper?
A.He is not playing
Q. Why?
A. He got Injured
Q. Where is it done?
A. W.C.
Q. Why?
A. Because test series is going on
Q. Where else?
A. India or Bangladesh or Sri lanka
Q. Where it should be done?
A. Sri lanka
• Q. When is it done?
• A. While test match is going on
• Q. Why?
• A. As it is scheduled
• Q. When else?
• A. While practice or warm up match
• Q.