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SWOT Analysis

SWOT Analysis

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Making the Most of Your Talents and Opportunities.
"Chance favors the prepared mind."
– Louis Pasteur
You are most likely to succeed in life if you use your talents to their fullest extent. Similarly, you'll suffer fewer problems if you know what your weaknesses are, and if you manage these weaknesses so that they don't matter in the work you do.

So how you go about identifying these strengths and weaknesses, and analyzing the opportunities and threats that flow from them? SWOT Analysis is a useful technique that helps you do this.
What makes SWOT especially powerful is that, with a little thought, it can help you uncover opportunities that you would not otherwise have spotted. And by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward.
If you look at yourself using the SWOT framework, you can start to separate yourself from your peers, and further develop the specialized talents and abilities you need to advance your career.
Making the Most of Your Talents and Opportunities.
"Chance favors the prepared mind."
– Louis Pasteur
You are most likely to succeed in life if you use your talents to their fullest extent. Similarly, you'll suffer fewer problems if you know what your weaknesses are, and if you manage these weaknesses so that they don't matter in the work you do.

So how you go about identifying these strengths and weaknesses, and analyzing the opportunities and threats that flow from them? SWOT Analysis is a useful technique that helps you do this.
What makes SWOT especially powerful is that, with a little thought, it can help you uncover opportunities that you would not otherwise have spotted. And by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward.
If you look at yourself using the SWOT framework, you can start to separate yourself from your peers, and further develop the specialized talents and abilities you need to advance your career.

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11/06/2013

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Imprints Personality Development Program
Imprints Personality Development Program65, Lal Niwas, Sardarpura, Udaipur- 313001, E-mail-imprintspdp@gmail.com
 
Personal SWOT Analysis
Making the Most of Your Talents and Opportunities.
"Chance favors the prepared mind." 
 
 –
Louis PasteurYou are most likely to succeed in life if you use your talents to their fullest extent. Similarly, you'll suffer fewer problems if you know what yourweaknesses are, and if you manage these weaknesses so that they don't matter in the workyou do.So how you go about identifying these strengths and weaknesses, and analyzing theopportunities and threats that flow from them? SWOT Analysis is a useful technique that helps you do this.What makes SWOT especially powerful is that, with a little thought, it can help you uncover opportunities that you would not otherwise havespotted. And by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward.If you look at yourself using the SWOT framework, you can start to separate yourself from your peers, and further develop the specialized talentsand abilities you need to advance your career.
How to Use the Tool
Strengths
Most people look at their strength in terms on their abilities, experiences and knowledge acquired. It is far more than these. You strengths cancome from your family background, personal traits such as a sense of humor or a personal moral code and even physical strength that allows youto work for long hours.Knowing your strengths takes time since everyone has latent talents that come to light only in specific circumstances. Also a strength is not alwaysa strength. It depends on the circumstances. For example a tightly focused single minded approach to problem solving is a good approach whenworking alone, but will not pay dividends when working as part of a team.Questions to know your strength:
 
What advantages do you have that others don't have (for example, skills, certifications, education, or connections)?
 
What do you do better than anyone else?
 
What personal resources can you access?
 
What do other people (and your boss, in particular) see as your strengths?
 
Which of your achievements are you most proud of?
 
What values do you believe in that others fail to exhibit?
 
Are you part of a network that no one else is involved in? If so, what connections do you have with influential people?
 
Work Experience
o
 
Education, including value-added features
o
 
Strong technical knowledge within your field (e.g. hardware, software, programming languages)
o
 
Specific transferable skills, e.g., communication, teamwork, leadership skills
 
Communication: Speaking effectively
o
 
Writing concisely
o
 
Listening attentively
o
 
Expressing ideas
 
Research and Planning: Creating ideas ; Gathering information; Solving problems ; Setting goals ; Analyzing
 
Human Relations: Developing rapport
o
 
Being Sensitive
o
 
Listening
o
 
Conveying feelings
o
 
Providing support for others
o
 
Motivating
 
Sharing credit Organization, Management and Leadership: Initiating new ideas; Handling details
o
 
Coordinating tasks Work Survival: Being punctual
o
 
Managing time
o
 
Attending to detail
o
 
Meeting goals
o
 
Enlisting help
o
 
Accepting responsibility
o
 
Setting and meeting deadlines
o
 
Organizing
o
 
Making decisions.
 
Imprints Personality Development Program
Imprints Personality Development Program65, Lal Niwas, Sardarpura, Udaipur- 313001, E-mail-imprintspdp@gmail.com
 
 
Personal characteristics (e.g., strong work ethic, self-discipline, ability to work under pressure, creativity, optimism, or a high level of energy
o
 
Good contacts/successful networking
o
 
Interaction with professional organizations
 
What does the person like to do?
 
What areas of the roles does the person do well?
 
In what areas of the role does the person naturally get into more detail, often exhibiting an innate understanding of the technicalities of the work?
 
What unusual skill/s does the person bring to the job?
 
What unique resources does the person draw on?
 
What are others likely to see as strengths?
 
What particular needs of the organization are met?
Examples of a person’s strength’s
 
I'm very creative. I often impressing clients with a new perspective on their brands.
 
I communicate well with my clients and team.
 
I have the ability to ask key questions to find just the right marketing angle.
 
I'm completely committed to the success of a client's brand
Weaknesses
Similarly, personal areas of weaknesses can be deduced by asking questions such as:
 
What does the person dislike?
 
What areas of the role does the person perform poorly?
 
What areas of the role does the person prefer to either work at a task level, or prefers to remain at a high level?
 
Where does the person have fewer resources than others?
 
What are others likely to see as weaknesses?Weaknesses like fear can result in a self-fulfilling prophecy. Keep your mind on them, and that's what you get. It can result in creating poor self-image, negative attitude and consequently poor performance. Working on improving a weakness may at best prevent failures, but it's only indeveloping strengths that success can be attained.
 
What tasks do you usually avoid because you don't feel confident doing them?
 
What will the people around you see as your weaknesses?
 
Are you completely confident in your education and skills training? If not, where are you weakest?
 
What are your negative work habits (for example, are you often late, are you disorganized, do you have a short temper, or are you poorat handling stress?
 
Do you have personality traits that hold you back in your field? For instance, if you have to conduct meetings on a regular basis, a fear of public speaking would be a major weakness.
 
Internal negative aspects that are under your control and that you may plan to improve
 
Lack of Work Experience
 
Low GPA, wrong major
 
Lack of goals, lack of self-knowledge, lack of specific job knowledge
 
Weak technical knowledge
 
Weak skills (leadership, interpersonal, communication, teamwork)
 
Weak job-hunting skills
 
Negative personal characteristics (e.g., poor work ethic, lack of discipline, lack of motivation, indecisiveness, shyness, too emotionalExamples:
 
I have a strong, compulsive need to do things quickly and remove them from my "to do" list, and sometimes the quality of my worksuffers as a result.
 
This same need to get things done also causes me stress when I have too many tasks.
 
I get nervous when presenting ideas to clients, and this fear of public speaking often takes the passion out of my presentations.Again, consider this from a personal/internal perspective and an external perspective. Do other people see weaknesses that you don't see? Do co-workers consistently outperform you in key areas? Be realistic
 –
it's best to face any unpleasant truths as soon as possible.
Opportunities
Now, once these Strengths and Weaknesses have been defined, the next step is to look at opportunities. Opportunities come out of the specificstrengths of the individual as well as the role that the person is expected to play. Some pointers that help identify opportunities are:
 
Considering the strengths, what areas of the current role, and other related roles can the person play well?
 
Are there other processes in the business model where the individual's strengths can be leveraged?
 
What trends can the individual help the organization take advantage of?
 
Imprints Personality Development Program
Imprints Personality Development Program65, Lal Niwas, Sardarpura, Udaipur- 313001, E-mail-imprintspdp@gmail.com
 
 
When deciding the performance targets for the individual, stretch goals that centre on a person's opportunities which are likely toenergize and excite the individual.Positive external conditions that you do not control but of which you can plan to take advantage
 
Positive trends in your field that will create more jobs (e.g., growth, globalization, technological advances)
 
Opportunities you could have in the field by enhancing your education
 
Field is particularly in need of your set of skills
 
Opportunities you could have through greater self-knowledge, more specific job goals
 
Opportunities for advancement in your field
 
Opportunities for professional development in your field
 
Career path you've chosen provides unique opportunities
 
Geography
 
Strong network
 
What new technology can help you? Or can you get help from others or from people via the Internet?
 
Is your industry growing? If so, how can you take advantage of the current market?
 
Do you have a network of strategic contacts to help you, or offer good advice?
 
What trends (management or otherwise) do you see in your company, and how can you take advantage of them?
 
Are any of your competitors failing to do something important? If so, can you take advantage of their mistakes?
 
Is there a need in your company or industry that no one is filling?
 
Do your customers or vendors complain about something in your company? If so, could you create an opportunity by offering a solution?
 
You might find useful opportunities in the following:
 
Networking events, educational classes, or conferences.
 
A colleague going on an extended leave. Could you take on some of this person's projects to gain experience?
 
A new role or project that forces you to learn new skills, like public speaking or international relations.
 
A company expansion or acquisition. Do you have specific skills (like a second language) that could help with the process?
 
Also, importantly, look at your strengths, and ask yourself whether these open up any opportunities
 –
and look at your weaknesses, andask yourself whether you could open up opportunities by eliminating those weaknesses.
 
One of our major competitors has developed a reputation for treating their smaller clients poorly.
 
I'm attending a major marketing conference next month. This will allow for strategic networking, and also offer some great trainingseminars.
 
Our art director will go on maternity leave soon. Covering her duties while she's away would be a great career development opportunityfor me.
Threats
When looking at threats, ask:
 
What areas of the current role are likely to be compromised if the individual is put under stress?
 
What skills is the employee lacking?
 
What are the impediments to gaining more skills?
 
What trends could cause harm?
 
Negative external conditions that you do not control but the effect of which you may be able to lessen
 
Negative trends in your field that diminish jobs (downsizing, obsolescence)
 
Competition from your cohort of college graduates
 
Competitors with superior skills, experience, knowledge
 
Competitors with better job-hunting skills than you
 
Competitors who went to schools with better reputations.
 
Obstacles in your way (e.g., lack of the advanced education/training you need to take advantage of opportunities)
 
Limited advancement in your field, advancement is cut-throat and competitive
 
Limited professional development in your field, so it's hard to stay marketable
 
Companies are not hiring people with your major/degree
 
What obstacles do you currently face at work?
 
Are any of your colleagues competing with you for projects or roles?
 
Is your job (or the demand for the things you do) changing?
 
Does changing technology threaten your position?
 
Could any of your weaknesses lead to threats?

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