Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Untitled

Untitled

Ratings: (0)|Views: 55|Likes:
Published by Vlad Hrouda

More info:

Published by: Vlad Hrouda on Sep 15, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/02/2013

pdf

text

original

Guide to Comparing Services that Indie Authors
Can Use to Publish eBooks to Appleʼs iPad
Should you go with Apple directly? Or use an aggregator? (And if the latter,
which aggregator is best for you?)
By Christine Mark – Web designer, indie author, and co-founder of gravity switch, aMassachusetts based firm that designs and develops
websites, iPhone/iPad apps, and touch-screen kiosks for businesses, higher education and non-profits.http://www.gravityswitch.com

If you’re an independent author who wants to get your book
into Apple’s iBookstore, there are a lot of different ways to
do it. This guide will help you make sense of the sea of
options out there, so you can confidently decide which route
is right for you.

The physical act of getting your book into the iBookstore can
be done by submitting your eBook directly to Apple or by
having one of the five Appleaggregators who work with
independent authors do it for you. (There are eight

aggregators total. But three of themonly work with
publishers).

The complete list of options for the indie author (in
alphabetical order, so as not to show any favoritism) is:
Apple, BiblioCore, BookBaby, INGrooves, Lulu and
Smashwords.

How the Rest of this Guide is Organized
Questions to Ask Before you Start:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .pages 2 - 3
Conclusions of Apple/Aggregator Comparison:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .pages 4 - 5
In Depth Comparison Table of Apple/Aggregators: (for folks who want the details). . . . . . . . . . . .pages 6 - 11
Publishing Your eBook Directly to Apple:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .page 12
ISBN Numbers: What You Need to Know:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .pages 13 - 16
Other eBook Publishing Resources:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................ page 17
/ Aggregator / – def.

To help streamline the flow of
eBooks into the iBookstore, Apple
designated eight companies to be
aggregators. Basically, authors
and publishers submit their
eBooks to the aggregator.

The aggregator, in turn, takes care
of getting the eBook into the
iBookstore. In its first couple of
months, the iBookstore would only
accept eBooks from non-
published, indie authors through
one of its aggregators. In late May
2010, Apple started allowing
authors to submit their eBooks
directly through Apple.

Comparing Services that Indie Authors Can Use to Publish eBooks to Apple’s iPad
by christine mark, web designer & co-founder of gravity switch :: {413} 586-9596 ::christine_mark@gravityswitch.com :: p. 1 of 17
Questions to Ask Before You Start
What stage is your book in? Is it still in the idea and draft
stage? Or is it already inePub format, passing ePub 1.0.5
validation? Basically, how far down a path are you already,
and what choices does that leave you with, so you’re not
re-doing work?
How much formatting control do you need to have?

With most aggregators, you don’t see what your eBook will
look like in the iPad’s eReader beforehand. When a recent
client came to Gravity Switch to design his personal
author website (ManInMazeWorks.com), he also asked us
to do the ePub conversion for his latest book. This gave
him the comfort level of being involved in the formatting of
the eBook, every step of the way.

What type of content / formatting do you require?Is

your book all text? Illustrations? Tables? Special
formatting? Prepare to be underwhelmed by the level
of layout control you will have in the eBook format. But
don’t despair. It’s still possible to effectively convey
your ideas with eBooks.

How much will you sell your eBook for? Or will it be

free? (A free book is not as crazy as it sounds. A lot of
indie authors do this because they care more about
being read than making money)

What are your expected sales? It can be humbling to

consider a reasonable expectation for your eBook’s
sales. It’s hard to predict. Especially if this is your first
foray into publishing.

What’s your time worth to you? Aggregators can
save you time by doing a lot of the legwork for you.
But there’s a cost for it.
/ ePub / – def.

ePub is the eBook file format that
Apple’s eReader uses. A number
of other eReaders use this file
format as well, though not all of
them.

(For programmers or dabbler
programmers only:An ePub file is

basically a .zip file that’s
named .epub instead of .zip.
Inside this .zip archive are a bunch
of XHTML and CSS files that
“define” the eBook.)

/ ePub 1.0.5. Validation / – def.

Apple doesn’t want books in its
store that are sloppy or that don’t
work well, since this would be a
poor reflection on Apple. So they
require ePub files to pass a
“test” (or validator) to ensure the
code is up to snuff.

I used to use Three Press’
validator for my eBooks… until
Three Press failed to catch an
error that Apple did catch (causing
Apple to reject my ePub back to
me to fix).

Three Press wasn’t interested in
updating their validator to catch
that specific problem. So instead,
my company, Gravity Switch, is
working on a validator that does
catch it. It will be free to use. If
you want to be notified when it’s
ready, send an email to:

validator@gravityswitch.com.
Comparing Services that Indie Authors Can Use to Publish eBooks to Apple’s iPad
by christine mark, web designer & co-founder of gravity switch :: {413} 586-9596 ::christine_mark@gravityswitch.com :: p. 2 of 17
Dollars out-of-pocket? The pricing structures of Apple

and the aggregators is all over the map. Apple doesn’t
charge you up front to list your book, but you have to get
your own ISBN number, which ends up being more
expensive than start-up costs with most aggregators.
Most aggregators will give you an ISBN number for free
or cheap, but they either charge an up-front fee, annual

fee, or percentage of your sales.
When will you get paid for book sales? There are
different guidelines for when, how and how much you get
paid. Apple openly admits that authors will be more likely
to get paid sooner if they work with an aggregator.
How do you feel about DRM - Digital Rights
Management? (See sidebar if you don’t know what DRM

means) The aggregators have different policies about
this. And ultimately, you’ll be subject to how Apple
handles it once you’re in the iBookstore.

Do you care about other eBook readers besides the
iPad? Or other online sales channels besides the
iBookstore? Some aggregators take care of these other
formats and sales channels automatically. Some for a
fee. Some not at all.

Ultimately, the decision comes down to what is most valuable
to you now and down the line. And each person’s definition of
“value” is a different combination of factors such as: Time,
Money, Convenience, Reach, Resources and Control.

I say, if the aggregator adds value to your efforts, use them! No
need to cut out the middle-person if they are worth their while.
/ ISBN Number / – def.
ISBN stands forInternational
Standard Book Number. This is a

unique identifying number that’s
required for any book, worldwide,
that’s intended for sale in stores,
for sale online, or to be found on
the shelves of any library.

No two books have the same
ISBN. Some aggregators will
provide you with an ISBN if you
submit your eBook through them.
Some don’t. You can get your
ISBN number yourself too.

Later in this guide, I provide
more complete info about ISBN
numbers and what they mean for
your eBook.

/ DRM / – def.

DRM or Digital Rights
Management refers to software
embedded in a “digital
product” (such as a song you buy
on iTunes, or an eBook) to prevent
it from being used by anyone other
than the person who bought it.
There are lots of arguments both
for and against DRM. Establishing
and “letting go” of DRM is
something the music industry has
struggled through and it’s
something that publishing is just
starting to grapple with.

Apple announced that all eBooks
in the iBookstore will be subject to
Apple’s FairPlay DRM.

Comparing Services that Indie Authors Can Use to Publish eBooks to Apple’s iPad
by christine mark, web designer & co-founder of gravity switch :: {413} 586-9596 ::christine_mark@gravityswitch.com :: p. 3 of 17

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->