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Table Of Contents

1.1The Contemporary Development Paradigm1
Strategic Communication in Development Practice
1.2Strategic Communication in the Contemporary Development Paradigm
BOX 2:Shifts in the Communication Paradigm
A Framework for Communication Programmes
2.1Concepts and Definitions3,4
2.2The Role of Communication in Behaviour Development and Social Change12
2.3Communication for Advocacy18
BOX 5:An Advocacy Strategy Addresses
Partners and Processes for OVC Policy in China
2.4Communication for Social Mobilisation
CASE 2 –Community Mobilisation to Control Vitamin A Deficiency in Nepal23
BOX 7:Elements of a Successful Social Mobilisation Initiative
BOX 8:The Female Community Health Volunteer Initiative, Nepal
Change in Caretaker Opinion about Vitamin A in Nepal
BOX 9:Lessons Learned from the National Vitamin A Programme, Nepal
2.5Communication for Behaviour Development
BOX 11:Lessons Learned from BRACs Social Mobilisation Initiative
BOX 12:How Entertainment Can Influence Behaviours
BOX 13:Lessons Learned from EE for Behaviour Change
2.5.2 Interpersonal and Participatory Development Communication30
BOX 14:The Communicator as a Facilitator
BOX 16:Challenges to Participatory Development Communication
Integrating PDC with Research and Development Process34
BOX 17:Enabling Factors for the Sustainability of CBCMS
2.6Private Sector Approaches to Behaviour and Social Change
2.6.1 Connecting with Youth: The Pepsi Way36
2.6.2 Trend-setting: The MTV Way37
BOX 18:Lessons Learned from Pepsi’s Experience
BOX 19: Lessons Learned from MTV’s Experience
2.7Planning Strategic Communication
2.7.2 The Cube Model: A Tool for Developing a Communication Strategy39
A Framework for Planning a Decentralised Response
The Cube Model for Communication Planning
Prioritising Communication Strategies
BOX 21:Implementing the Cube Model
BOX 20:Three Parameters for Mapping Prioritisation
2.8Overcoming Challenges of Developing a Communication Strategy
Spread of the HIV Epidemic in South Asia
UNICEF's Framework for Risk Reduction among Young People
3.1Results-based Monitoring and Evaluation of Communication Interventions41
Monitoring and Evaluation
Results-based Communication Planning for HIV/AIDS
Monitoring and Evaluation as a Continuous Process
BOX 23:At a Glance – Results-based M&E in Strategic Communication
3.2Developing Indicators for Behavioural and Social Change42
BOX 24:Characteristics of Indicators for Measuring Change
BOX 25:Development of a Participatory Monitoring and Evaluation Plan
Elements of a BCC Conceptual Framework
BOX 28:Stop AIDS, Love Life (Ghana)46
BOX 29:Barriers to Full immunisation Coverage
UNICEF India’s 2004 Objectives in Polio Endemic States
ANNEX A Millennium Development Goals49
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Strategic Communication for Behaviour and Social Change

Strategic Communication for Behaviour and Social Change

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Published by Yassket

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Published by: Yassket on Sep 15, 2010
Copyright:Attribution Non-commercial


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