JoOnna G. Silberman
303 Pearl Street, Boulder, CO 80302 / 303-506-1626 or JoOnna@concensio.com
To secure an outbound marketing communications or account management position where innovation, dedicationand integrity are embraced and respected in the Hospitality, Entertainment, Technology, Renewable Energy or MarketingCommunications industries.
A marketing communications and business development professional with extensive and proven experience in themanagement, coordination and implementation of client accounts, promotional campaigns, events, marketing plans, messaging,branding and marketing programs effectively increasing product visibility, customer acquisition and brand awareness.
Event design, coordination and oversight:
Designed innovative industry, educational, networking and fundraising events,sponsorships and programs for attendance by150 to over 10,000 attendees globally incorporating logistics management,exhibitions, sessions, town halls and entertainment in hotels and large conference centers
Coordinated integral promotional product launches including using a prize giveaway across divisions throughmultiple events, brands, partners, website, social media, email and survey over 4 months which acquired over $2Mil in salesproviding a 2000% ROI, solicited valuable customer and market feedback from over 2000 users culminating in a webcastattended by over 300 and reaching 1500 new leads
Created incentive promotions for and industry standard including utilizing a USB with a faux landingpage linking to product information and news requiring participants to complete a survey including contact information andresearch contributing new audience and assisting in the development of the SMI Standard
Developed a comprehensive product demonstration centers program throughout 24 sites worldwide byacquiring over $5Mil of partner product for free, working closely with sales and sales engineering departments leading to newproduct certifications and packages intensifying sales and customer education
Devised and implemented unique event sponsorships enabling access to an increased number of attendees expanding lead generation capabilities by an estimated 1000% and creating speaking opportunities at industryevents overseeing staff, promotion, lead generation, shipping, travel, entertainment and special events
Negotiated and supervised customer account contracts, third-party vendor and in addition to relationshipmanagement
Collaborated and contributed to the design, writing, editing and review of brand identity, website, advertising (print,TV & radio) and social media campaigns and collateral and informational materials, packaging and message content
Led teams successfully in marketing, development, policy and procedure and product lifecycle projectsand solutions in addition to difficult situations successfully and strategically including ensuring that my entire internationalteam of 25 as well as demonstration equipment consisting of large IBM libraries safely returned home to the USA from Spainafter 911 from a conference, in addition, surviving and navigating 22 different V.P. supervisors in 5 years at one company
Marketing and strategic alliances:
meetings for business, ideation and co-marketing
between associations, companies andgovernment agencies for business development and optimized promotion and education including ITAA, SNIA and EnergyStar in addition to the Deming Center for Entrepreneurship, CA, Rocky Mountain Wildlife and the Obama Campaign
Client and Public Relations:
Finessed and managed accounts, public relations and press
with c-level executives, industryleaders, journalists and analysts. Increasing scope of work product and including writing press releases and obtaining expertstatus opportunities with speaking/interview engagements on TV, at conferences and in radio and print publications.
Ideation and Marketing Programs Coordinator Concensio, LLC, Boulder, CO
Jan 2008 – March 2010Oversight of all internal marketing and customer accounts for this creative agency working with legal, real estate and educationalaccounts, including COREnet Global, Real Estate Council and Deming Center for Entrepreneurship at CU Boulder, EducationAngels initiative, Catalyst Education of Colorado, Boulder High School and Bankrupt Buddy of Colorado for events, marketing,messaging, sponsorship programs and relations, branding and identity, fundraising, in addition to corporate communications,partner relations and Board and C level meetings presentations and proposals.
Marketing Projects Coordinator
Feb 2004 – Jan 2008
Sr. Marketing Consultant and Account Manager Data Globility Initiative, Corinth, TX and Boulder, CO
Developed, implemented and coordinated accounts and campaigns for this information technology consultancy and its clientswith strategic marketing plans, customer retention programs and promotional and identity campaigns including:
NEC Laboratories, Crosswalk Inc., Fujitsu, iStor Networks, Extreme Protocol Solutions, Diogenes Analytical Lab, Storage World Conference and The Association of Storage Network Professionals, Conference Concepts’- ATCA Summit, Storage Network Industry Association- Storage Management Forum and Storage Management Initiative, The Anderson School of Autism, AlpineMedia Duplication, American Marketing Association, Rocky Mountain Wildlife Sanctuary and Obama for America ’08.