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The official brochure for the Maine Public Relations Council's 2010 Annual Conferenece
The official brochure for the Maine Public Relations Council's 2010 Annual Conferenece

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Categories:Types, Brochures
Published by: Maine Public Relations Council on Sep 16, 2010
Copyright:Attribution Non-commercial


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Thursday, October 148:30am - 3:45pmPortland Regency Hotel & Spa20 Milk StreetPortland, Maine
Deirdre K. Breakenridge is President, Executive Director of Communications at Mango! Marketing. Aveteran in the PR industry, Deirdre has counseled senior level executives at companies includingHershey’s, Infineum, JVC, Kraft, Michael C. Fina, PRSA, and United Healthcare.Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back inPublic Relations,” co-authored by Brian Solis and published in March 2009, is available in major book-stores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The NewPR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Rela-tions and Interactive Marketing for the Global Business Management program.Deirdre speaks nationally and internationally on the topics of PR and social media communications. InJune 2010, she was the keynote speaker for PRSA’s Leadership Rally, in April delivered the keynotespeaker for the PRSA Counselors Higher Education Summit, and in February presented the keynoteaddress at Social Media Congress in Amsterdam. Previously, Deirdre has spoken for the Public Rela-tions Institute of Australia (PRIA), the Marketing Executives Networking Group (MENG), the PublicRelations Association of Museums (PRAM), The National Association of Broadcasters (NAB), StrategicResearch Institute (SRI), Women’s Presidents Organization (WPO), and at a number of colleges anduniversities.Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the Jersey AdvertisingClub. She was named Woman of the Year in 2009 by the National Association of Professional Execu-tive Women (NAPEW).Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0strategies (www.DeirdreBreakenridge.com) and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.
Recently named one of Northeastern University’s 100 most successful alumni, Steve is Co-founder andManaging Partner of Peppercom. He is responsible for overall agency direction and management, newbusiness development, new product development and agency marketing. Since founding the agency in1995, he has been instrumental in Peppercom's rise from a two-person start-up to its current positionas one of the nation's best known mid-sized strategic communications firms. His blog,www.RepManBlog.com was named best in the industry by The Holmes Report, which awarded it aSABRE in 2006. His podcast, RepChatter, won a Silver SABRE from Holmes in 2009.He has authorednumerous thought leadership articles and delivered speeches on social media trends and issues. HeTwitters as “RepManComedy.” Along with strategic consultant Dr. Richard Harte, Steve has written abook on sales, titled “What’s Keeping Your Customers Up at Night?”. He was also one of the CEOsfeatured in Donald Trump’s book “Trump: The Way to the Top.”Steve has worked with higher education and publishing clients such as George Washington University,NYU, Syracuse, the US Military Academy at West Point, Marist, Baruch, UNC Kenan-Flagler School,Duke University Fuqua School of Business Northeastern University, the University of Vermont, theCollege of Charleston and Monmouth College, Duke University Fuqua School of Business and McGrawHill.Steve’s experience in the corporate social responsibility arena includes managing the HoneywellHot2BeSafe classroom education program aimed at preventing child abductions. He also managed thefirm’s relationship with the Iraqi and Afghanistan Veterans Association (IAVA), a non-profit organizationthat provides support for veterans dealing with post traumatic stress disorders.Steve is an avid climber, having summitted Mt. Kilimanjaro and several Rocky Mountain 14ers. He’salso a professional comedian and regularly performs at the New York Comedy Club(www.MidLifeCrisisComic.biz.) He and his wife, Angie, have two children, Christopher and Catharine.The agency was named after the family dog, Pepper.

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