Deirdre K. Breakenridge is President, Executive Director of Communications at Mango! Marketing. Aveteran in the PR industry, Deirdre has counseled senior level executives at companies includingHershey’s, Infineum, JVC, Kraft, Michael C. Fina, PRSA, and United Healthcare.Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back inPublic Relations,” co-authored by Brian Solis and published in March 2009, is available in major book-stores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The NewPR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Rela-tions and Interactive Marketing for the Global Business Management program.Deirdre speaks nationally and internationally on the topics of PR and social media communications. InJune 2010, she was the keynote speaker for PRSA’s Leadership Rally, in April delivered the keynotespeaker for the PRSA Counselors Higher Education Summit, and in February presented the keynoteaddress at Social Media Congress in Amsterdam. Previously, Deirdre has spoken for the Public Rela-tions Institute of Australia (PRIA), the Marketing Executives Networking Group (MENG), the PublicRelations Association of Museums (PRAM), The National Association of Broadcasters (NAB), StrategicResearch Institute (SRI), Women’s Presidents Organization (WPO), and at a number of colleges anduniversities.Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the Jersey AdvertisingClub. She was named Woman of the Year in 2009 by the National Association of Professional Execu-tive Women (NAPEW).Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0strategies (www.DeirdreBreakenridge.com) and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.