Written & postedby Meredith GreeneMy autumn Levenger catalog wasreceived with bright-eyed fanfarethis week and borne withanticipation over to 'the writingcouch'. I reserve a few quietmoments each season to drool overthe immaculately-designed,perfectly-balanced pens and muse inwardly on the various notebooks and book bags for which I harborstrong inclinations of purchasing. This particular catalog is always so craftily put together... and so in a way that lifts it out of the 'everyday' category into the realm of Elegant Enticement Merchandise. Thelayout folks garner a good chunk of my respect as I browse the pages for the scenes pictured are not'perfect'; the neatly-organized desks therein harbor a bit of scribbled notepaper or a whimsical stack of books in partial disarray, complete with a set of spectacles as if they were just discarded on the way toanswering the front door... things which speak to business-folk, writers, readers and casual shoppersalike.However, this issue was distinctly different than those I've previously thumbed through mainly in thatamong the books, pens, notebooks and leather office accessories I spotted no less than ten iPads. Someof the uber-svelte devices lay on lap-desks, reposed on custom 'charging stations' or peered out from therounded edges of book-bags. I also saw one cell phone, two blackberry-type devices, an unknowneReader and a Palm in a pear tree. Aware already that iPads are top on many folks' Christmas lists, I still wondered if the sheer number of the devices present in the catalog wasn't a visual symptom of "If-you-can't-beat-'em-join-'em-itis, causing the pen-touting company to attempt to marry ePens and 'real' pensinto one, solid literary consortium. The Levenger website also has a tote/bag section devoted to thedevice, titled "iPad-friendly ".
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Hawking the iPad
Article regarding the iPad's sudden presence in my favorite print catalog. This piece was picked up by Tele-Read.