© 2010 Chevron Corporation | 3Chevron Pulse Report
2Q 2010 Edition, January 2009 -June 2010 | Prepared by Edelman
The Energy Conversation
Since we explored the online energy conversation in ourfirstIn the summer of 2008, Chevron partnered with Edelman toand second editionsof
The Chevron Pulse Report: The State
gain a better understanding of the online conversation about
of Online Conversation about Energy Issues
, the landscapeenergy.
Together, Chevron and Edelman identified more
of this discussion has continued to change, evolve and expand
than 50 key energy issues and conversation topics.
both online and off.Working with
SM2** social media monitoring tool,we began analyzing the focus, volume and sentiment of the
Chevron and Edelman are excited to share thethird edition
online conversation about these issues across blogs,of
The Chevron Pulse Report
This newesteditiondiscussion forums and social networks, including sites suchexamines energy conversation trends that occurredonlineoveras Twitter, Facebook, YouTube, Vimeoand Flickr.the 18-month period ofJanuary 1, 2009 through June 30, 2010.We also took a closer look atthe second quarter of2010 andSince then, Chevron has been using the information to stayanalyzed how the results differedfrom the first quarter of thisinformed about energy topics that are important to peopleyear.participating in the online community.During the second quarter of 2010, there were over 450 millionThis quarterly report is a way to understand and articulate howpeople on Facebook and over 105 million people on Twitter.the online conversation about energy has evolved. We placedThere were approximately 3.6 million posts* about energy thata lot of emphasis on charts that translate the conversation intoemerged across online platforms. Furthermore, from January 1,simple visuals, understanding that it is nearly impossible to2009 through June 30, 2010, roughly 12.9 million posts aboutrepresent 12.9 million conversations in a handful of words.energy took place online.Chevron and Edelman hope you find this informationinteresting and helpful. We welcome and encourage you toshare your thoughts and ask questions about the PulseReport athttp://www.chevronpulsereport.com.
*The term “posts” is used generically to represent a piece of online content, such as a blog post, tweet, photo, video or dis
cussion comment.**SM2 is a social media monitoring and analysis tool that tracks and measures online conversations across blogs, forums and social media platforms based on volume, sentiment and influence.