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YouSendIt Case Study: Fieldwork

YouSendIt Case Study: Fieldwork

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Published by Hightail

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Categories:Types, Business/Law
Published by: Hightail on Sep 16, 2010
Copyright:Attribution Non-commercial


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© 2009 YouSendIt. All rights reserved.
Case Study
Fieldwork, Inc.
Company DesCription

Fieldwork, Inc. is a marketing research
organization with 17 ocus-group acilities
across the United States, several major
phone centers and an international project
management team.

the problem
•Unsecure fle transer process and

no way to audit inormation trail:
lack o fle encryption during digital
transmission, leading to potential
security problems, and inability
to track fle transmissions

•Difculty in using FTP
•Delays in transmitting fles through
client FTP systems
•Inability to control security policies
set by third-party e-mail provider
•Time and expense o physical
mail delivery
the solution
YouSendIt Corporate Suite

Deployed to 20 core users to replace
bothersome FTP system, improve
security o fles, replace courier services
or the delivery o large audio fles with
recordings o ocus-group sessions and
secure delivery o marketing research
study sample.

“We record everything and need to
send all the records to our clients,”
explains Fieldwork VP o Inormation
& Strategy Carlos Martinez.
“It was difcult to deliver all the
audio recordings or our audiences
via cassettes or even digital ormats.
We needed a better method

o delivery.”
Fieldwork, Inc.
Professional Services
YouSendIt Enables Fieldwork to Focus on Easier, Faster,
More Secure File Delivery
Situation and Challenges

Fieldwork, Inc. is a marketing research organization with 17 ocus group acilities across
the United States, several major phone centers and a project management team that
books and manages projects or clients around the world rom multiple ofces in the
US and Florence, Italy.

In the course o its business, Fieldwork’s 500 employees must send audio recordings
o ocus groups to clients or their review and marketing research project sample.
As many as 20 employees are involved in uploading this and other data or digital
transer. The company had been using an FTP site, e-mail and physical mail delivery,
but these methods presented a number o concerns:

•While fles were encrypted on the FTP site, they were not encrypted during transer,
so Fieldwork executives elt the fles were not secure.
•Many users did not know how to upload fles to an FTP site or remove them when they
expired. As a result, these transers became a headache or IT sta to maintain.
•Attempts to use client’s FTP sites proved to be complicated or both senders and
receivers, and it was very difcult to transer fles in a timely manner.
•For many o its digital fle transers, the company used an e-mail service hosted by
a third party; but the supplier’s security policies or the system did not align with
the company’s own policies.
•Overnight delivery o tapes and CDs became too costly and time consuming.

In its search or a solution, Fieldwork initially evaluated Whale Mail, but the service did not oer a corporate version that allowed or multiple users. Fieldwork also considered building its own company Web portal or fle transers, but that project would have been expensive and required a long time to complete.

When IT sta discovered YouSendIt, they were immediately interested in the Corporate
Suite edition, specifcally designed or multiple users with centralized administrative
control and ull auditing capabilities. The company also knew it would beneft rom the
extended branding available, allowing Fieldwork to maintain the company’s look and eel
throughout the digital fle transer process.

Fieldwork initiated its deployment o YouSendIt with a trial account and then made it
available to all its regional ofces, where its ease o use was noticed immediately.
Sta frst used it to replace FTP and then adopted it or all audio fle transers.

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