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Table Of Contents

1.2 Additional resources
2 How Test&Target Works
2.1 How mboxes works
3 Steps to Site Set-up
Downloading mbox.js
3.1 Download and save mbox.js
4 Inserting Mboxes
4.1 Include the mbox.js reference mboxes
4.2 About default content
4.3 Prepare to insert mboxes
4.4 Insert a single mbox
4.5 Tips for mbox insertion
4.6 Mbox around a table
4.7 Mbox around a table cell
4.8 Multiple mboxes on a page
4.9 Whole page as mbox
4.10 Dynamic Mboxes
5 Validating Mboxes
5.1 Browse and confirm the mbox is listed in Test&Target
5.2 mboxDebug
5.4 Mbox Troubleshooting Guide
5.5 Troubleshooting resources
6 Using Parameters and Values in Test&Target
6.1 Parameters and values selection matrix
7 Reserved mbox values
7.1 About the Place Order mbox
7.2 Place Order mbox syntax
7.3 Sales Data values
7.4 Validate Place Order mbox
7.5 Passing Page Score
8 Custom Targeting Groups
8.1 Built-In Targeting Groups
8.2 Creating Custom Targeting Groups
9 Profile Parameters
9.1 In-mbox profile parameters
9.2 In-mbox profile parameter syntax
9.3 Script profile parameters
9.4 Script profile parameter syntax
9.5 Category Affinity
10 URL Parameters
11 Managing Content (Offers)
11.1 About offers
11.2 Hosting offers
11.3 Using offers to refer to content on your hosts
12 Working with Multiple Domains
13 Ad Testing
13.1 About Ad Testing
13.2 Ad Test Implementation Matrix
1. Create a Redirector
13.3 Create an AdBox
13.4 Create a Redirector
13.5 Ad Testing Constraints
14 Email Testing
14.1 Email Image Testing Implementation
14.2 More information about the unique identifier
15 Dynamic Content
15.1 Using styles to test format of dynamic content
16 Host Management
16.1 About hosts in Test&Target
16.2 About host groups
16.3 How Test&Target recognizes a host
16.4 Confirm the host is recognized by Test&Target
17 Creating Offers and Campaigns
18 Campaign Quality Assurance
18.1 About quality assurance
18.2 How to assure quality
19 Working with Analytics Packages
19.1 About Test&Target data
19.2 Compare Test&Target data with analytical package data
20 Test&Target APIs
Appendix A - About the Test&Target Cookie
Appendix B - Mbox.js Advanced Settings
Application Server mbox Integration Examples
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Test and Target Integration Guide 2010

Test and Target Integration Guide 2010

Ratings: (0)|Views: 7,093|Likes:
Published by icandy1976

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Published by: icandy1976 on Sep 17, 2010
Copyright:Attribution Non-commercial


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