Th first is an airbrsh artist I’ll call Stan. Airbrshing is hw w prdcd tchnical illstratins and rtchdphts bfr Phtshp and Illstratr cam alng. (If y’r rading this gid, y prbably alrady nwthat.) Th gd ns cld d amazing things with an airbrsh, li crating batiflly dtaildct-away diagrams f an indstrial ngin frm nthing bt blprints. Stan was n f th gd ns.Bt whn th wr f th airbrsh startd t b dn n cmptrs, Stan flt thratnd. H didn’t cnsidrthat this nw dvlpmnt might ma his jb asir and incras th val h dlivrd t clints. Instad,h saw th qivalnt f rbt arms taing th jbs f atmtiv assmbly lin wrrs. H cldn’t vnbring himslf t try th nw tchnlgy; althgh, h nw his stbbrnnss was csting him bsinss.
iN the course of just a couple of years, the world passed him by.
Th thr xampl is my fathr-in-law. H had a graphic dsign cmpany bac in th day whn dsign cncptswr dn in clrd marr and th mst sphisticatd tchnlgy h had t dal with was th printing prss.Cntind
wheN it comes to dealiNg withtechNology-driveN chaNge, i thiNk about two examples i’ve witNessed.
PG.2| The Middle-AGed execuTive’s Guide To sociAl MediA