The Coca-Cola Company was first
established in 1886 by Dr John Styth
Pemberton. Today, the company is
the world's leading manufacturer in
the beverage industry, operating
globally in more than 200 countries
with its head office located in
Atlanta, USA. It produces more than
300 beverage brands and over 1.06
billion drinks are consumed per day.
soft-drink till 1977 when govt.
policies necessitated its departure. Coca-Cola returned to
India in 1990 and over the past nineteen years has captured
the imagination of the nation, building strong associations
with cricket, the thriving cinema industry, music etc. Coca-
Cola has been very strongly associated with cricket,
sponsoring the World Cup in 1996 and various other
tournaments, including the Coca-Cola Cup in Sharjah in the
In order to achieve this mission, we must create value for all the constraints we serve, including our consumers, our customers, our bottlers, and our communities. The Coca Cola Company creates value by executing comprehensive business strategy guided by six key beliefs:
drink through out the day.
4. We will be the best marketers in the world.
5. We will think and act locally.
6. We will lead as a model corporate citizen.
The ultimate objectives of our business strategy are to increase volume, expand our share of worldwide nonalcoholic ready to drink beverages sales, maximize our long-term cash flows, and create economic value added by improving economic profit.
The Coca Cola system has more than 16 million customers around the world that sells or serves our products directly to consumers. We keenly focus on enhancing value for these customers and helping them grow their beverage businesses. We strive to understand each customer’s business and needs, whether that customer is a sophisticated retailer in a developed market a kiosk owner in an emerging market.
There are nearly 6 million people in the world who are potential consumers of our company’s product. Ultimately, our success in achieving our mission depends on our ability to satisfy more of their beverage consumption demands and our ability to add value for customers. We achieve this when we place the right products in the right markets at the right time.
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