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Chapter 9
Understanding Alliances and
Cooperative Strategies
1
OBJECTIVES
Describe why strategic alliances are important
strategy vehicles
1
Explain the various forms and structures of
strategic alliances
2
Describe the motivations behind alliances and
show how they¶ve changed over time
3
Explain alliances as both business-level and
corporate-level strategy vehicles
4
Understand the characteristics of alliances in
stable and dynamic competitive contexts
5
Summarize the criteria for successful alliances
6
2
WHITE WAVE¶S STRATEGY
Traditional
Display
Un-refrigerated
health section
DistributionHealth and natural
food stores
Packaging
Small boxes
Silk brand
Refrigerated dairy/
milk section
Grocery stores
Milk cartons
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