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Super Hero Movies Visit Us @ Management.umakant

Super Hero Movies Visit Us @ Management.umakant

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Published by: welcome2jungle on Sep 17, 2010
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09/17/2010

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Research
Methodology
Is India ready for more Bollywood superhero
films?

Authors:
Prerna Chitre-08
Mitesh Gala-11
Zainab Kapadia-19
Priyanka Parekh-33
Binu Thomas-54
Ankur Tibrewala-55

Affiliated to: KJ Somaiya institute of management studies and research
Executive Summary
This research aims at arriving on the findings on the research objective whether Bollywood
superhero movies can be successful in India.
Over the years Hollywood films like Superman, Batman, Spiderman etc have succeeded in India
and contributed substantially to the gross revenue collections.

The recent success of Krrish in terms of box office collections, music albums, merchandises etc
has flabbergasted the producers of the country. The venture headed by Mr. Rakesh Roshan
succeeded immensely and has raised the bar for Bollywood audience. Bollywood conventions
are changing. The viewership pattern is deviating from the regular masala movies. There is an
undetected decay in the film industry which needs to be taken care of. This evolving
environment has given rise to a need for innovative concept in this industry as well.

The research instrument that was used was survey in the form of questionnaire. This survey was
conducted across 5 cities which represent the population of the movie watchers in India. The
findings of the survey were punched into a customized programme specially written for the
research.

The findings were tabulated and pie diagrams were generated to come to a conclusion.
2
Table of contents:
Sr.N
o
Particulars
Page
No.
1.
Introduction
6
2.
Methodology
10
3.
Results
14
4.
Limitations
23
5.
Conclusion and suggestions.
24
3

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