The recent success of Krrish in terms of box office collections, music albums, merchandises etc
has flabbergasted the producers of the country. The venture headed by Mr. Rakesh Roshan
succeeded immensely and has raised the bar for Bollywood audience. Bollywood conventions
are changing. The viewership pattern is deviating from the regular masala movies. There is an
undetected decay in the film industry which needs to be taken care of. This evolving
environment has given rise to a need for innovative concept in this industry as well.
The research instrument that was used was survey in the form of questionnaire. This survey was
conducted across 5 cities which represent the population of the movie watchers in India. The
findings of the survey were punched into a customized programme specially written for the
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