Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
11Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing

Marketing

Ratings: (0)|Views: 1,171|Likes:
Published by Rishab Goenka

More info:

Published by: Rishab Goenka on Sep 17, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

02/04/2013

pdf

text

original

 
PRESENTATION ANDCASE STUDYONNIVEA
MADE BYRISHAB GOENKAROLL NO.26 ANDSONA SHYAMSUKHAROLL NO.32
 
 NIVEA
Nivea
is
a global
skin-
a
nd
bo
dy-c
are bra
nd,
ow
n
e
d
b
y
the Germa
n
 
c
ompa
ny
Be
i
er 
sd
orf. The
c
ompa
ny
bega
n
 
in
1911 whe
n
Be
i
er 
sd
orf 
d
evelope
d
a water 
-in-
o
i
l emul
si
i
er a
s
a
skin
 
c
ream w
i
th Eu
c
er 
i
t
,
 the f 
i
s
t
s
table emul
si
o
n
of 
i
t
s
 
kind
. The
c
ompa
ny's
ow
n
er 
,
O
sk
ar Troplow
i
tz
,
 
n
ame
d
 
i
t
Nivea
,
from the Lat
in
wor 
d
 
niveus/nivea/niveum
(
m
eaning snow-white
)
.Dur 
in
g the 1930
s,
Be
i
er 
sd
orf bega
n
pro
d
u
cin
g pro
d
u
c
t
s
 
s
u
c
h a
s
 ta
nnin
g o
i
l
s,
 
s
hav
in
g
c
ream
s,
 
s
hampoo a
nd
fa
ci
al to
n
er 
s
. Thetra
d
emar 
k
"N
i
vea" wa
s
expropr 
i
ate
d
 
in
ma
ny
 
c
ou
n
tr 
i
e
s
follow
in
gWorl
d
War II. Be
i
er 
sd
orf 
c
omplete
d
bu
yin
g ba
ck
the
c
o
n
isc
ate
d
 tra
d
emar 
k
i
ght
s
 
in
1997.I
n
ter 
n
at
i
o
n
al
is
at
i
o
n
 
d
ur 
in
g the 1980
s
propelle
d
the N
i
vea bra
nd
to aw
id
er global mar 
k
et
 
NIVEA NEW PRODUCTSLAUNCHED
SHOWERGELNIVEA ROLL ONENERGY SAVERSPRAYCHILDREN SUNSPRAYLIGHTNESSSUN CREAM

Activity (11)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Naweed Ibrahimi liked this
achyuthramayya liked this
Leo Lingham liked this
Rohit Sutar liked this
Ahmed Salim liked this
Tay Choon Shen liked this
Ashwini Shetty liked this
mihirdatta77 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->