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Project on Brand Re-Positioning (Cadbury) Rajib Roy

Project on Brand Re-Positioning (Cadbury) Rajib Roy

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Published by Rajibtuiki
Through my research project I found that in Indian context cudbury position itself not merely as a chocolate brand but repositioned itself as a brand that brings "good moments" and replace our ancient belief that "eat sweet,before doing something good" by"eat cudbury,before doing something good".
Through my research project I found that in Indian context cudbury position itself not merely as a chocolate brand but repositioned itself as a brand that brings "good moments" and replace our ancient belief that "eat sweet,before doing something good" by"eat cudbury,before doing something good".

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Published by: Rajibtuiki on Sep 17, 2010
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08/18/2011

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RESEARCH PROJECTA Survey on Repositioning of Brand “Cadbury”
 
SUBMITTED BY:
Rajib RoyROLL NO.
821170320
MBA (Marketing)For the fulfillment of MBA COURSE underPunjab Technical University
 
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Acknowledgement
 
My sincere gratitude to BRAINWARE BUSINESS SCHOOL for providing me anopportunity to do this project to the best of my ability.I would like to thank my faculties of BRAINWARE BUSINESS SCHOOL, whoseguidance and support provided useful insights and helped me to undertake thisstudy in an objective manner.I would like to thank Prof. Saibal SEN, subject teacher of my Project Evaluationand Implementation and my institute BBS as a whole.
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Contents
Introduction
 
……………………….…………………04Company Overview……………...………………….. 05Main Operations ….………………………….. 05Brand building ………………………………… 06-09Other brands of Cadbury ……………………… 10-15Advertisement ………………………………… 16-17Objective .………………………………………….18Methodology ………………………………………..19Analysis from survey……………..………………. 20-22Recapitulation ………………………………23-24Conclusion ………………………………………….24Appendix ………………………………………25-26Bibliography ………………………………………..27
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Thank you,a lot...........
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