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HISTORY OF COCA-COLA
The prototype Coca-Cola recipe was formulated at the Eagle Drug and ChemicalCompany, a drugstore in Columbus, Georgia by John Pemberton, originally as a cocawine called Pemberton's French Wine Coca. He may have been inspired by theformidable success of Vin Mariani, a European coca wine.In 1886, when Atlanta and Fulton County passed prohibition legislation, Pembertonresponded by developing Coca-Cola, essentially a non-alcoholic version of French WineCoca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. Itwas initially sold as a patent medicine for five cents
 
a glass at soda fountains, whichwere popular in the United States at the time due to the belief that carbonated waterwas good for the health. Pemberton claimed Coca-Cola cured many diseases, includingmorphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ranthe first advertisement for the beverage on May 29 of the same year in the
 Atlanta Journal 
.John Pemberton declared that the
name
"Coca-Cola" belonged to Charley, but theother two manufacturers could continue to use the
 formula
. So, in the summer of 1888,Candler sold his beverage under the names Yum Yum and Koke. After both failed tocatch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order toforce his two competitors out of the business. Candler purchased exclusive rights to theformula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in1914, Dozier came forward to claim her signature on the bill of sale had been forged,
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and subsequent analysis has indicated John Pemberton's signature was most likely aforgery as well.
[15]
 Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoorwall advertisement was painted in the same year as well in Cartersville, Georgia. Cansof Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg,Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A.Biedenharn. The original bottles were Biedenharn bottles, very different from the muchlater hobble-skirt design that is now so familiar. Asa Candler was tentative aboutbottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F.Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive thatCandler signed a contract giving them control of the procedure for only one dollar.Candler never collected his dollar, but in 1899 Chattanooga became the site of the firstCoca-Cola bottling company.
[19]
The loosely termed contract proved to be problematicfor the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.
 
Coca-Cola
is a carbonated soft drink sold in stores, restaurants, and vending machinesinternationally. The Coca-Cola Company claims that the beverage is sold in more than 200countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is oftenreferred to simply as
Coke
(a registered trademark of The Coca-Cola Company in the UnitedStates since March 27, 1944). Originally intended as a patent medicine when it was inventedin the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As aGriggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.The company produces concentrate, which is then sold to licensed Coca-Cola bottlersthroughout the world. The bottlers, who hold territorially exclusive contracts with thecompany, produce finished product in cans and bottles from the concentrate in combinationwith filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises,which is the largest single Coca-Cola bottler in North America and western Europe. TheCoca-Cola Company also sells concentrate for soda fountains to major restaurants and foodservice distributors.The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-FreeCoca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla,and special editions with lemon, lime or coffee.In response to consumer insistence on a more natural product, the company is in the processof phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke andlinked to DNA damage in yeast cells and hyperactivity in children. The company has statedthat it plans to remove E211 from its other products, including Sprite and Oasis, as soon as asatisfactory alternative is found.
 
 SWOT ANALYSIS FOR COCA COLA
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