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Caiibgbmmarketingmngtmodule d

Caiibgbmmarketingmngtmodule d

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Published by kaviat310388

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Published by: kaviat310388 on Sep 18, 2010
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03/17/2012

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C A I I B
General Bank ManagementMarketing Management for BankersMODULE D
 
22
What is Marketing…??What is Marketing…??
Selling?Advertising?Promotions?Making products available in stores?Maintaining inventories? 
All of the above, plus much more!
Selling?Advertising?Promotions?Making products available in stores?Maintaining inventories? 
All of the above, plus much more!
 
33
Marketing = ?Marketing = ?
Marketing is the process of planning and executing theconception, pricing, promotion, and distribution of ideas,goods, services to create exchanges that satisfyindividual and organizational goals
American Marketing Association

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