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Bcg Matrix of Vediocon

Bcg Matrix of Vediocon

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Published by: alokshri25 on Sep 18, 2010
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09/04/2012

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INTRODUCTION TO VIDEOCON
Videocon
is an industrial conglomerate with interests all over the world and based inIndia. The group has 17 manufacturing sites in India and plants in China, Poland, Italyand Mexico. It is also the third largest picture tube manufacturer in the world.The Videocon group has an annual turnover of US$ 4.1 billion, making it one of thelargest consumer electronic and home appliance companies in India. Since 1998, ithas expanded its operations globally, especially in the Middle East.
Today the group operates through five key sectors:Consumer electronics
In India the group sells consumer products like Colour Televisions, WashingMachines, Air Conditioners, Refrigerators, Microwave ovens and many other homeappliances, selling them through a Multi-Brand strategy with the largest sales andservice network in India. Videocon Group brands include Kenstar, Next etc.
Mobile Phones
In November 2009 Videocon launched its new line of mobile phones
DTH
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer inthe Indian DTH market, Videocon offered LCD TVs with built-in DTH satellite receiver with sizes 19" and 32".This concept in the DTH service isrelatively new in the presence of other players like ZEE TV’s Dish TV, Tata Sky,Airtel Digital TV and Reliance's BIG TV providing only the set top box.
Telecommunication
Videocon has subsidiary named Datacom Solutions Pvt Ltd which has license for Mobile Service operations across India. It is commercial launch on 7th march 2010in Mumbai.
 
COMPANY BACKGROUND
 
Founded:
1987
 
Founders:
Nandlal Madhavlal Dhoot
 
Headquarters:
Aurangabad (Maharashtra)
 
Area served:
Home Appliance
Components
Office Automation
Internet
Petroleum
Power 
Consumer Electronics
 
Industry:
Consumer Durables, Oil and Gas etc.
 
Share Type:
Ordinary
 
Revenue:
US$4.1 billion (2008)
 
Net Income:
US$276 million (2008)
 
Web site:
 www.videoconworld.com
 
VIDEOCON PRODUCTS
VIDEOCON LCD TV
Touch the true essence of multimedia entertainment with Videocon LCD TV& experience tv as you've never seen it before.
VIDEOCON Refrigerators
Experience the new revolution in freshness with Eco Fresh refrigerators.

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