PRESENTATION

ON
CONSUMER BEHAVIOUR

Presented by
Sunil singh
Nidhi singh
neha jain
Sampada karpate
 PRODUCT – MOBILE PHONE
• The decision making unit. Buyer or
• Family and friends.
• who played a role in the decision
process-
The family
Friends role
shopkeepers role.
• What motivated the purchase-mouth publicity & promotional
ads.
• Problems the product solves.
• Functions it would facilitate – messaging & calling
• Attributes which seemed important- price, camera, battery &
Music quality and storage capability
• Characterize the decision- The decision could be of first time
or second time depending upon the situation.
• What triggered the process- The basic need &today’s modern
and changing scenario.
• Sources of information include:
Personal sources
Commercial Sources
Public sources
Personal experience
• search conducted by internet browsing mobile store visit etc,
 How many alternatives were evaluated & How was the
final choice determined?- if a person is brand loyal then he
will not go for any alternatives and purchase his favorite brand
set only.

 Where did the consumer buy? Why there? -so that he can
have a fair idea about the other brands which are also available
in the market
 PRODUCT -FAST FOOD
• The decision making unit- The decision making unit
could be the whole family or a single person who
wants to eat the fast food.
• What motivated the purchase?- mouth publicity &
ads displayed on the television.
• Problems the product solves: It offers a change & It
saves time of cooking.
• Functions it would facilitate:
Family outing
Fun time for family.
• Attributes which seemed important: food & taste
quality & service speed.

•  
 Characterize the decision – casual, could be first time or review of
previous one.
 Amount of deliberation – not much

 Decision making process – modern scenario can trigger process, the

changing lifestyle, busy schedule
 Information search – not necessary, recommendation

 Search conducted – with the help of friends

 Information collected – not much information

 Sources used – friends referrals
 When in process information gathered – after need recognition

 Alternatives evaluated – options present, considering the location,

price, quality
 Determination of final choice – on the quality, price

 Where the consumer buy – at his favorite restaurant

 Why there - ambience