Professional Documents
Culture Documents
(No. 15-21)
LIST OF TOPICS:
15. Food and Waterborne Diseases Prevention and Control Program
16 Food Fortification Program
17.FOURmula One
18.Garantisadong Pambata
19.GMA 50 / Parallel Drug Importation (PDI)
20.Human Resource Health Network
21.Healthy Lifestyle Program
The Food and Waterborne Disease Prevention and Control Program (FWBDPCP)
established in 1997 but became fully operational in year 2000 with the provision of a
budget amounting to PHP551,000.00. The program focuses on cholera, typhoid fever,
hepatitis A and other foodborne emerging diseases (e.g.Paragonimiasis). Other
diseases acquired through contaminated food and water not addressed by other
services fall under the program.
Sangkap Pinoy or micronutrients are vitamins and minerals required by the body in
very small quantities. These are essential in maintaining a strong, healthy and active
body; sharp mind; and for women to bear healthy children.
Past studies have shown that worldwide, the problem of malnutrition has been the
cause of death of 60% of children less than 5 years old.
A key feature of the FOURmula ONE for Health implementation strategy is the
engagement of the National Health Insurance Program (NHIP) as the main lever to
effect desired changes and outcomes in each of the four implementation components.
The NHIP supports each of the elements in terms of:
Financing, as it reduces the financial burden placed on Filipinos by health care
costs;
Governance, as it is a prudent purchaser of health care thereby influencing the
health care market and related instutuions;
Regulation, as the NHIP’s role in accreditation and payments based on quality
acts as a driver for improved performance in the health sector; and
Service delivery, as the NHIP demands fair compensation for the costs of care
directed at providing essential goods and services in health.
Garantisadong Pambata
GMA 50 / Parallel Drug Importation (PDI)
Prior to the creation of the HRHN, the DOH together with the World Health
Organization (WHO) developed the Human Resources for Health Master Plan
(HRHMP). The HRHMP serves as a conceptual framework and road map that will
support HRH development and management in the Philippines. Included in the HRHMP
is the creation of a network of different organizations with stake on HRH that will
facilitate the implementation of programs, projects and activities needing multi-sectoral
coordination. Hence the HRHN was conceived to achieve such purpose and to ensure
that the HRHMP will be able to attain its goals.
"MAG HL TAYO"
NATIONAL HEALTHY LIFESTYLE CAMPAIGN
RATIONALE:
TARGET AUDIENCES:
1. All family members - grandparents, parents, sons and daughters belonging to the
C-D-E economic classes in urban areas.
2. Each of the 5 healthy messages will specifically prioritize the following target
audiences:
Adults to elderly for exercise
Schoolchildren for healthy diet
Mothers and daughters for watch your weight
Teenagers for Don't smoke
Working adults for manage stress
3. For purposes of this campaign, the profile of the family members are as follows:
Grandparents: 60 years old and above
Father: 40-45 years old
Mother 30-35 years old
Teenage son: 13-15 years old
Preteen daughter: 9-12 years old
Secondary Audience:
MAG HL TAYO!
COMMUNICATION STRATEGIES
The process of behavioral changes that will lead to the adoption of a healthy lifestyle
in individuals is long and tedious. Thus, the healthy lifestyle campaign should be
continuous, sustained and integrated. Because of limited resources, the DOH needs to
start small but intense and hope that various sectors of society jump in the bandwagon.
For the first year of implementation, the following strategies were adopted:
1. Convened the National Healthy Lifestyle Coalition composed of stakeholders
from various sectors who formulated the health promotion and communication
plan and implement them in their various capacities.
2. Developed, produced and disseminated the various IEC materials to be used for
the campaign.
3. Highlight and schedule one Healthy Lifestyle message at certain times of the
year in connection with other more popular health campaign or traditional or
cultural celebrations of the country.
4. Mobilize politicians, legislators, media practitioners, and members of various
government and non-government agencies and organizations to push laws,
ordinances and activities to create supportive environments in communities and
places where most people are congregating.
Various activities lines up to drum up awareness are:
REGIONAL ACTIVITIES
The regions are given a free hand in implementing regional Mag HL Tayo
Campaign based on their own needs and resources. They are also enjoined to observe
the conduct of the scheduled periodic thematic Mag HL Tayo Campaign.
Reports of various activities conducted should be submitted. .