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Published by: adityakc48 on Sep 19, 2010
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Chapter 1
Company profile
History & Development2Company setup of Coca-cola India3Product & Branding4Coke plant in Patna5Business plan model6Mission, Vision & Value
, the product that has given the world its best-known taste was born in Atlanta, Georg ia, on May 8, 1886. Coca-Cola Company is theworlds leading manufacturer, marketer and distributor of non-alcoholic
  beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canningoperators, distributors, fountain retailers and fountain wholesalers. TheCompanys beverage products comprises of bottled and canned soft drinks
 as well as concentrates, syrups and not-ready-to-drink powder products. Inaddition to this, it also produces and markets sports drinks, tea and coffee.The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands,the Coca-Cola system has successfully applied a simple formula on a globalscale: “Provide a moment of refreshment for a small amount of money- a billion times a day.”The Coca-Cola Company and its network of bottlers comprise the mostsophisticated and pervasive production and distribution system in the world.More than anything, that system isdedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-ColaCompany the worlds premier soft-drink enterprise. From Boston to Beijing,
 from Montreal to Moscow, Coca-Cola, more than any other consumer  product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasurefor hundreds of millions of people every day. The Company aims atincreasing shareowner value over time. It accomplishes this by working withits business partners to deliver satisfaction and value to consumers through aworldwide system of superior brands and services, thus increasing brandequity on a global basis. They aim at managing their business well with people who are strongly committed to the Company values and culture and providing an appropriately controlled environment, to meet business goals
and objectives. The associates of this Company jointly take responsibility toensure compliance with the framework of policies and protect theCompanys assets and resources whilst limiting business risks. The
  biz.system of coca-cola in India directly employs approximately 6,000 people, & indirectly creates employment for many more related industriesthrow our wash procurement, supply and distribution system. The vastIndian operations comprise 25 companies owned bottling operations & 24franchises –owned bottling operations. The apart a network of contract packers also mfg. a range of the product for company. On the distributionfront, 10 tone trucks, open-bay three wheelers that can navigate the narrowalleyways of Indian cities, ensure that our product available in each corner of the country. The coca cola is responsible for the mfg. distribution & sales of  product across the country.
The first brand of softdrink Gold spot established 53 years ago. Before all empowering Coca-Cola entered thecountry to dominate the soft drink market, the history of soft drink in India is quitedrinking old. Down the ages, people consume soft drink to give them a refreshing feeling.Gold spot is considered as the first brand of soft drink in India, it was introduced in 1965.Coca- cola at the same time entered the Indian mark t .and dominated the whole market.It faced no though competition from the domestic market. Due to certain circumstancesthe Coca cola Company discontinued its operations in India. In 1993 Coca Cola waslaunched in Agra (India) again with a slogan of "OLD WAVE HAVE COME AGAIN"Joining the hand with Parle export Pvt. Ltd., The Company was trying its best to regain prestige which it had before. At present only Coca Cola and Pepsi Food are giving toughcompetition to each other. Coca Cola was the first foreign drink came in India in the year 1965. Coca cola had a very good beginning in the Indian market and it hardly faced anycompetition in India. The marketing people did not even require advertising Coca Cola.This extra ordinary success of soft drink could be attributed to following factors. Later in1970, it introduced Limca a lemony soft drink. Before limca they had tentativelyintroduced by Cola-Pepsi which they had to withdraw soon in the face batteringconfrontation with Coca-Cola. The Indian drink had a significant opportunity in 1977when Coca Cola decided to wind up its operation rather than bowing to the governmentof India insistence of dilution of equity.
Coca Colais a very popular cola (a carbonated soft drink) sold in stores and restaurants in more than200 countries. lt is produced by the Coca-cola Company which is also often referred to assimply Coca cola or coke. Coke is one of the world's most recognizable and widely soldcommercial brands; its major rival is Pepsi. Originally intended as a patent medicinewhen it was invented in the 19th century, Coca-cola was bought out by businessman AsaGriggs Candler, whose marketing tactics led Coke to its dominance of the world softdrink market throughout the 20th century. The Coca -cola Company owns and markets
other soft drinks that do not carry the Coca -cola branding, such as Sprite, Fanta, andothers. Coca cola was invented. In Atlanta, Georgia, by John S. Pemberton, originally asa coca wine caned Pemberton's French, Wine coca in 1885. He was ' inspired by theformidable success of European Angelo Mariani's coca wine Mariani
. '
The world's favorite drink. The world's mostvaluable brand. The most recognizable word across the world after OK. Coca-Cola has atruly remarkable heritage. From a humble beginning in 1886, it is now the flagship brandof the largest manufacturer, marketer and distributor of non-alcoholic beverages in theworld.In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies necessitatedits departure. Coca-Cola made its return to the country in 1993 and made significantinvestments to ensure that the beverage is available to more' and more people, even in theremote and inaccessible parts of the nation.Coca-Cola returned to India in 1993 and over the past ten years has captured theimagination of the nation, building strong associations with cricket, the thriving cinemaindustry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoringthe World Cup in 1996 and various other tournaments, including the Coca-Cola Cup inSharjah in the late nineties. Coca-Cola's advertising campaigns Jo Chaho Ho Jaye andLife ho to Aisi were very popular and had entered the youth's vocabulary. In 2002, CocaCola launched the campaign "Thanda Matlab Coca-Cola" which sky-rocketed the brandto make it India's favourite soft-drink brand. In 2003, Coke was available for just Rs. 5across the country and this pricing initiative together with improved distribution ensuredthat all brands in the portfolio grew leaps and bounds. Coca-Cola had signed on variouscelebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath,Sourav Ganguly, southern celebrities like Vijay in the past and today. Its brandambassadors are Aamir Khan and Hrithik Roshan.
Glass PET Can
200ml, 300ml 600ml, 1.2L, 2L, 2.25L, 6 330mlThums Up is a leading carbonated soft drink and most trusted brand in India. Originallyintroduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993.Thums Up is known for its strong, fizzy taste and its confident, mature and uniquelymasculine attitude. This brand clearly seeks to separate the men from the boys.
Glass PET Can
200ml, 300ml, 600ml, 1.2L, 2L, 2.25L, 330ml“Lime „n Lemoni” Limca, Derived from “nimbu” + “jaisa”.. Hence “lime sa”. Limca
 has been lived up to its promise refreshment and has been the original thirst choice of millions of consumers for over 3-decades. Born in 1971 has remained unchallenged asthe No.1 Sparkling Drink in the cloudy lemon segement.Internationally Fanta - The orange drink of The Coca-Cola Company is seen as one of thefavorite drinks since 1940's. Fanta entered the Indian market in the year 1993. Over the

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