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GENERAL INFORMATION

(1) Co’s Profile

- Name & Address of Unit.

AJANTA INDIA LTD
Ajanta Industrial Estate,
Morbi – Rajkot Highway,
Morbi – 363641 (Gujarat) India

- Registered Office
Ajanta Industrial Estate
Morbi – Rajkot Highway,
Morbi – 363641 (Gujarat) India

- Fast Media communication

Ph:- 91-2822-226200-227200
Fax:-91-2822-234000
Web:- www.ajantaindialimited.com
E-Mail:- info@ajantaIndialimited.com

- Founder
Odhavji Raghavjibhai Patel

- Form of organization
Private organization

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- Size of the unit
Large Scale.

- Slogan
A smile of India Health care more light, Life &
Saving CFL Davison

- No of Products
Toothpaste, toothpowder, brush, talcum powder,
Soap, shampoo, hair oil, Aryurvedic cream, apple
sarul, diabetic powder, CFL lights

- Main products
Toothpaste & Toothpowder

- Raw material
Raw material is obtained from allover India
especially sodium, sulphite, glycerin, calcium
carbonate etc.

- Year of establishment & No of workers

2001 3000

- Board of Directors

1) Dr. Ashok O Patel - Managing Director

2) Mrs. B.A. Patel - Finance director
3) Mr. Narendra Shah- Technical Director
a. Mr. Mulibhai - Taking care of

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Multilevel mktg & South zone.

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- Bankers

HDFC, state bank of Saurashtra, Industrial Bank,

BOB, JDBI.

- Working Hours

Office Staff - 8:30 am to 6:00 pm

Factory staff - 7:30 am to 6:00pm
Saturday - up till 4:00 in the evening
Sunday - weekly off.

- Capacity to produce
1500 pieces of every product per day.

- Plant Location
Ajanta India Ltd. Being a giant corporate org. is located
over 2 lacks sq feet, using all the latest technically devised
machines, occupying, totally labour power not fully
automated & strengthen the women & empowering them.

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 HISTORY OF UNIT

In 1971, Shri O.R. Patel who as a science teacher

in the V.C. Technical High School, Morbi & had started
business in textiles & oil engines, established a unit for mfg
mechanical clocks under the name of AJANTA Transistor
clock mfg. co making pendulum clocks with the latest
technology of that time transistorized clocks, with success
when the revolutionary quartz technology come on the same
by the end of the foes AJANTA promptly took over to making
quartz clocks under the brand AJANTA & soon O.R. Patel
was joined by his son & nephew who put in hard work &
imaginative methods to dramatically expand the activities of
the co which soon established AJANTA quartz clocks as the
leader in the Indian market.
After occupying a special position in the Indian
market through AJANTA quartz the director of co decided to
jump out in the different field. A new firm was set up named
as AJANTA India Ltd. Which was a set up as a AJANTA
Health care division with the Brand name Orson in 2001.
The managing Director of AJANTA HEALTH Mr.
Ashok O. Patel son of Mr. O.R. Patel started handling this
division who has a vast experience of 20 years in mktg. he is
a whole & soul of AJANTA Health care Division & his wife
Mrs. Bhavana A Patel the finance director.

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 DIVERSIFICATION OF AJANTA INTO
THE FMCA.

Alarming level of pollution & Stress at work have

made people health conscious resulting in a increase in
customer base more & more people feel in need of quality
products at affordable price.
After the success of AJANTA as the world’s No.1
brand in quartz clocks the new co. AJANTA INDIA LIMITED
was established in 2001-2002 to cosmetic & Health care
products.
Mr. Ashok O Patel with a rich experience of mfg &
mktg is the director of ajanta India limited under his
leadership the new venture has got off to a flying start.
The company consists of apex 140 super
starchiest & over 2500 distributors all over India. The
AJANTA industrial Estate housing the group’s mfg activities
has a built up area of 2, 00,000 esq. Providing employment
of over 600 workers 80% of whom are female employees.

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 OBJECTIVE OF THE UNIT

With a corporate philosophy to provide benefits to

associates Ajanta Quartz aim is to be establish it & with
abiding faith in human value as a highly professional co
with a great image associated with consumer satisfaction by
mktg quality product at affordable & lucrative price.
To achieve high scale of consumer satisfaction &
quality with affordable price co aims both at trading & mfg
the (son of Mr. O.R Patel started handling this division who
has a vast experience of 20 years in mfg & mktg. he is a
whole & soul of Ajanta health care & CFL division & his wife
Mrs. Bhavana A. Patel the finance director).
Product.
The social aim associated with us is to provide a
close assistance to our society by providing a great women
empowerment as is benefits to society in long run.

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 VISION, MISSION & VALUES

The main vision of Ajanta Is that which ever

product is produced should be right qualitative & of
economic price. The good quality product & economic prices
of Ajanta Health are made other FMCG sectors companies to
being down their prices, to stand in a cut throat
competition. This was the great revolution in the history of
whole Ajanta group.
Their important mission is to only contribute the
society & spread humanity maintaining good relation and
the contribution starts from the Ajanta group & co it self by
employing all the girls staff. they are giving wonderful
opportunity of empowering the women strength & bringing
out their talents. The main motto of Ajanta is to secure the
society & win customers satisfaction.

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ORGANIZATION STRUCTURE

B.O.D

Directors

Managers

Officers

Executives
(Back Officers)

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 LANDMARKS & ACHIEVEMENT

“AJANTA” has always been at the back of the

people’s need. The new venture has got off to a flying starts
with its oral & personal care products.
Within a short span of time, its energy in FMCG
field, Ajanta India limited successfully achieved a record
production of 1000 tons. To day they are the 4 th largest
tooth paste manufactures in all over India.
Ajanta Health seems to be on the verge of
changing. The face of FMCG sector in India.

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 OTHER ASPECTS

Business Goal

 Benefits to Associates over employees over parties,

customers etc.
 Marketing quality product & lucrative price.
 Associating the great image with customer’s
satisfaction.
 Abiding faith in human value.
 Women empowerment.

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 GROWTH RATE OF UNIT

Growth rate of unit generally depends on the

market of product & demand. Ajanta has never found
problem in achieving the mktg of health are product.
While CFL contain 40% of market & therefore it is
globalizing at 40% CFL lamp is a 80% energy saver. Its
market depends on the Co’s drim showing. One important
thing is that Ajanta has never done advertising expense.

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 CONTRIBUTION OF UNIT TO THE
COUNTRY & SOCIETY.

Ajanta has always contributed to the society in

the form of their good quality product & secondly by hiring
women power they are bringing out women talent & helping
many families for developing a good society. They are giving
special training to ladies staff & educating them for
improving their knowledge.
Ajanta health care has the applied facility of
schools, training campus & offers text books like you can
win to improve their English & for that weekly test are also
arranged.

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 SOCIAL RESPONSIBILITY

For Ajanta main social responsibility is that to

give good quality product, maintain good relation with
customers & seller & also wit other pasty & to launch any
product at economic price.

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 TIME KEEPING SYSTEM

The time keeping system of Ajanta health care &

CFL division goes this way:-
Office staff – 8:30 am to 6:00 pm
Factory staff – 7:00 am to 6:00pm
Saturday – working hours are up till 4:pm in evening for
both office & factory staff
Sunday – weekly off.

For production department the weekly off is generally on

Thursday due to staggering of power but not compulsory
due to market demand.

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General organization chart

Director

Types of Dept

Marketing

Production

Accounts

Purchase

Quality Control

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18
 PRODUCTION DEPARTMENT
INDEX

NO. Contents Pg No.

1. Introduction 19
2. Organization chart 20
3. Production process & raw material 21
4. Types of products 27
5. Production, planning & control 29
6. Quality control 31
7. Machines & equipment details 32
8. Storage facility 33
9. Quality policy 34
10. Pollution control 35
11. Suppliers detail 36
12. Production details 37

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 INTRODUCTION

For any firm whether it is large or small dealing

in the manufacturing of costly items or cheap products it
has to pass through one basic process which holds the
almost importance of the existence of a firm & that is called
production.
A co. has repartee dept for production of its
product where step by step procedure is done on semi
finished good & then at last one final product comes out.
Ajanta India Ltd. Deals in two types of production
i.e. health care products & CFL tubes i.e. compact
fluorescent lamp.

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 ORGANIZATION CHART

Production
Department

Health care divi CFL division

Prod in charge Prod in charge

Supervisor Supervisor

Workers Workers

Ajanta does not have fully hierarchy system but matrix

system because one dept is related with many sub dept’s
If we take the example of workers group then if
assembly line is there than one worker group is controlling
& looking only after that group

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 PRODUCTION PROCESS & RAW
MATERIAL
The production process basically starts with the
in coming of raw material & ends up by out going of finished
product between this two words place is called production
process.
In Ajanta India Ltd. There is two type of
production process for health care products for CFL lamps
production process
Let us see the process for Health care products.
1 TOOTH PASTE
Stage 1
Raw material comes in (R.M) gel
(Mixing it with required items)

Stage 2
Gel is transferred into main contra mixer.
Gel is mixed with the powder
Stage 3
Flavoring is done
Final derision
Sample is send to qc laboratory after getting or result from
lab batch are dropped in drop tank.

Paste are shifted to storage tank after passing through

micro filter

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Final packing
(Then pastes are filled in sogm 100 Gms & 200 Gms
packing.)

It contain features like calcium glycerin

composition glycerin provides better monitoring &
antimicrobial property, sodium large soleplate is better
foaming agent 100% natural flavors, 100% vegetarian, no
florid, foaming toothpaste, price lesser than common
popular brands. More fresheners, Danto white brand is
equipment to the best available brand.

2. Tooth powder

 All the powder material is shifted into main machine

i.e. ribbon blander
 That powder is mixed for 2 ½ hours.
 After mixing powder material properly samples are
send to Q-C lab.
 After getting result from lab batch are brought into
hopper by passing through micro sleet.
 Then powder is failed into the containers of 50,100 &
200 gms.
 Same procedure is done for preparing talcum powder.
The cum powder the cheapest available brand is

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 Indian market two variants lily & jasmine fragrance
100gm.

3 Shampoos

 All liquid material is brought into main

mixer. After uniformly mixing of all liquid material solid
material is mixed.
 Then surfactant is added for
homogeneous effect for 30 mines
 Sample is send to QC lab after getting
or result batches are shifted into related storage tank &
then automatic filling of shampoo is done for 125ml 250ml
& for popular of 4&7 ml.
 Soaps & Toothbrush are mfg in china
& ordered directly from china as per the demand.
 Now let us see the production process
of CFL lamps.
 First all the components are order.
Then LC format is formed. Which is a kind of credit latter in
a ready format form is send in bank

The LC letter is send to party

Feed back suggestions

Bank (for this bank

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 Changes 1 or 2%)

Now prod is started

Shipment

Us an s/c original document is

Received

Quality control

Testing of component

Cutting
(According to size)

Components fitting

Shouldering

Lag cutting is done

Jig testing of lamp

Finally send in QC

Production starts

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 FINAL PRODUCTION

Tube gluing

Centre ring (PCB)

Top holder

Aluminum cap is attached

Wire shouldering

Aging

Final packing

CFL is a unique product with lots of features & so Ajanta

has the separate R&D dept with best qualified engineers for
CFL.

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Features
The length of table 1.5 times more for more light
due to long light tube the depreciation amount gets reduces
with electronic blast. It helps the heats to get evaporated
which in turn increase the life of CFL. It has 3 way cooling
system with GRB coating, on / off switching more for 6000
times etc.

Raw material
Ajanta always takes care about its purchasing of
row material. The co. has a system of purchasing the
required R.M only & it is purchased according to FIFO
method because some r m is not affected in any climate.

Raw material like calcium carbonate & glycerin are

purchased in major quantity in total so different types of RM
is purchased in overall division including CFL. The RM
contains 50% to 70% of cost in all the products.

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 TYPES OF PRODUCTS
Ajanta India Ltd is dealing in to kinds of products
at present i.e. Health care & CFL

Health care products

Tooth paste is the main product

Sr No Product Weight in Amt

Gms Rs.
1 Ajanta Dento White 50 7
100 14
200 28
2 Dento Care 125 26
200 29
3 Cool Hair Oil 125ml 18
4 Silk Shampoo 250ml 45
5 Fresh Talcum Powder 70gm 10
6 Fair & Fair 60 32
7 Boro & Boro 20 5
8 Soap 100 15
9 Ajanta Turmeric 30 7
10 Dento Strong 125 30
50 10
11 Dento Fresh 100 16
50 9

CFL Lamp

CFL lamp is available in many different sizes &

range with lumen light

5 watt - Rs. 100

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10 watt - Rs. 115
15 watt - Rs.125
20 watt - Rs.160 & Rs.220
25 watt - Rs.180 & Rs.240
30 watt - Rs.260

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 PRODUCTION, PLANNING &
CONTROL

Purchase Dept

Purchase manager

Purchase staff

Coordinator Assistants

Other staff

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 Planning is one of the best way for deciding how
to produce, what to produce & hour much to produce.
Here, in Ajanta the production dept work
accordingly what mktg dept says & their planning depends
on market demand.
Sometimes production is planned not only on the
demand but also on the estimation basis as the co. when
bunches new product 1st it gives the product in market &
then surveys over it & according to its demand starts
further production.
So, whole process is a controlled process.

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 QUALITY CONTROL

Ajanta never compromise in case of quality

because its main aim is to provide good quality products &
services & if sometimes any product is found of low quality.
It is immediately replaced by doing proper testing.

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 MACHINES & EQUIPMENTS
DETAILS

Mainly the efficient production of any co is based

up on the technology which they are using for production
that is the best use of machines.
In Ajanta India Ltd. Also the use of good
indigenous technologically machinery is used which is
based on both i.e. labour intensive power capital intensive
power.
There are mainly four machines like

Machine Cost
Ribbon blandee - Rs 15 lacks
Shiver - Rs 5 lacks
Shifter - Rs 3 lacks
Container filling - Rs 2.5 lacks

The filling machine can fill 15000 units of every

product on each machine the rate of depreciation is 13.39%
& in 1st year it always remains more say 50%.
The process of automation degree is only up to
when the machinery process stops like
Ribbon blander -> shiver -> shifter-> container & then the
manual work is starts.

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 STORAGE FACILITY

Storage facility in each co should be up to a mark

which can help in storing a huge bulk of raw material & can
maintain the quality of RM.
Here in Ajanta the storage dept takes care of both
raw material & finished goods. The dept is distributed in
three groups A, B, & C in which dept A is most important
which contains all the required information, takes the list of
raw material & what is needed after that comes B dept &
then C dept
Whatever material is bought is stared for one
month & as the factory is located into 200000 sq mts co.
has never measured its storing capacity. It expands the
storing area as & when it is required.

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 QUALITY POLICY

The Quality policy of Ajanta India Ltd Is as

follows

AT AJANTA INDIA LIMITED

MANUFACTURING
DOMESTIC CONSUMER PRODUCTS
WE ARE COMMITED TO
MANUFACTUE, MARKETING & EXPORT
OF CONSISTENT QUALITY PRODUCTS
BY CONTINUOUS IMPROVEMENT AND
UPGRADATION OF TECHNOLOGY

 RESULING IN
Total customer satisfaction
&
ON TIME DELIVERY
Meeting statutory & regulatory
Requirement
Dr. Ashok O. Patel

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 POLLUTION CONTROL

The company has ISO certification & don’t have

any need of getting pollution control claims as it uses all
hydrated machineries & as it is not heavy machinery &
chemical industry so population is not created much by the
health care products.
Even in CFL lamps the gaseous organ is used
which does not cause much pollution & gases are control
process & it does not even have any need to burn.
So company has not laid any pollution control
standards & legal restrictions.

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 SUPPLIERS’ DETAIL

Ajanta has many supplies.

SESSEL Propack Ltd. Ahmedabad it is one of the largest
tube mfg co of India.
ISPET & CANS & Plastic industries supplies tin of
toothpowder.
Gujarat print pack publications Ltd. Mehsana purchasing
inner outer boxes for packing & cartons.
Galaxy surfactants Mumbai

Ajanta maintains good relations with purchase

party by making payments in proper time. For their
purchase partners there is credit system of 20 to 30 days
but for sales parties there is no credit system they directly
goals with advance Dd.
Transportation has never been a problem for
Ajanta because even if there will be any delay in supply still
the other party will get within 2 days & as that party already
holds advance one months stocks so no difficulty arise.

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 PRODUCTION DETAILS

Ajanta holds a good production capacity per day

of every product like
 Toothpaste per day producing capacity is 50 tons.
Its batch size 2 ton per batch

 Shampoo 20 tons mfg per day

Its watch size 5 tons

 Tooth powder 8 to 10 tons per day batch size 750kg

 Tooth brush & soap are ordered directly from china as

per the order & demand

 The production process is an intermitted basis.

Quality control (continue)

Quality control dept is repeatedly run in Ajanta.

Ajanta has international certificate like ISO, ISI, British
dental Health Association.
Quality control

General Manager

Head Scientist

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39
 H R D DEPT / PERSONNEL DEPT

INDEX

NO. Contents Pg No.

1. Introduction 40
2. Org Chart 41
3. Recruitment & Selection 42
4. Training & Development 45
5. Promotion & Transfer policy 47
6. Wages & Salary 49
7. Grievance Handling system 50
8. Employees benefits 51
9. Personnel records 52
10. Performance appraised 53
11. Working of ESI scheme / PF/ 54
Gratuity
12. Job analysis 55
13. Industrial relation & dissipates 56
14. Job rotation 57
15. Detail of workers working hours & 58
decision making
16. Collective bargaining 59

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 INTRODUCTION OF P M / HRM

With the advent of industrialization & large scale

org the personnel mgt also has gained the importance &
slowly & gradually the personnel is moving from inactive
part towards the most active asset of the org earlier the
personnel was simply considered as one of the resources of
production but now it is through whom we achieve our
organizational targets.
So we can also say that PM is obtained &
maintaining satisfied & satisfactory work face and that is
why it helps in developing the intrinsic abilities of the
employees in such a manner so that organizational goals
are achieved & simultaneously individual goals are also
gained.
The main responsibility lies on the H.O.D of the
personnel department. He undertakes all the activities &
goes through all the bases of org solving out all the internal
& external problems of the personnel staff & rest of the org.
being a head of personnel dept. he also acts as a
representative of every dept as he is well known with the
every dept & task carried out in the org.
Like wise HRM is also concern with people
dimension in any mgt related org since every org is made up
of people acquiring their services developing their skills,

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motivating them to high level of performance & ensuring
that they continue to maintain their commitment to the org.

ORG CHART

Personnel Department

Personnel manager
(Director)

Departmental Manager
(Executives)

Supervisors

Workers
(Employee)

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 RECRUITMENT & SELECTION

 Recruitment
Recruitment is searching of prospective
candidates from various sources & then attracting them to
apply to the org.
Recruitment can also be turned an activities that
brings the job seeker & goal gives face to face one another.
Thus, recruitment is process of discovering the right human
resources because unless the right type of people are hired
even the best plans org chest & control system would fall.

There are two method of recruitment

(1) Internal method
Internal method include the person whose
relatives are already working in this co. i.e. the spouse of
the relatives or any other when the vacancies arise they are
told first & then others are given chances.

(2) External method

The external method of recruitment a person is
that approaching outsides after giving news paper, adds,
prints, media pamphlets etc.
But Ajanta India Ltd. concentrates more i.e. 85%
on attitude & less i.e. 15% on knowledge & skill. It aims at
conductive work environment for their skilled personnel

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when candidates are recruitment they have to pans through
written best & the question will be according to the testing
of their attitude the skill & their growing capacity.

E.g. that are your greatest strength & weakness in detail

Where do a hope to be in 5 years
Why should I hire you? What can you give to this org.?
What frustrates you most? Etc.

 Selection
Selection means selecting the most suitable
candidate from the no of applicants who have show their
interest in joining the org.
It is a process where no of selection stops are
undertaken to welt the candidate.
Recruitment is a positive process while selection
is called a negative process because in selection the process
of weeding out the unsuitable candidates & giving
opportunity to the favorable one.
The structured interview guide of Ajanta is based
on following question pattern

- Work experience
- Education
- Do less well in?
- Cancer plans
- Development of your career interest

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- Position
- Reflect your ability
- You & why
- Demonstrated your analytical skills etc
- Reference checking
- Physical examination
- Selection
- Training
- Placement

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 TRAINING & DEVELOPMENT
Training is providing a knowledge of a job, skill
required & development awareness of rules & regulation
behavior & knowledge of an employee for the purpose of
skill development for a particular job.
There are two method of training
(1) On the job training
(2) Off the job training

Ajanta follows on the job training method

Training period i.e. probation period is of 3
months before appointments of any person. His
appointment is confirmed on the basis of work provided to
him in this 3 months. How he handles the work, style,
performance etc.
During probation period after first is days the
work is allotted & then peer pressure is given to person & at
that time his performance is checked. If that level is not so
good than he is selected.
Development is a related process which covers
not only those activities which improve job performance
many but also growth of personality, helps individual in the
progress towards maturity & actualization of their potential
capacities so that they become not only good employs bit
better individual.

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 Some of the development programs are
undertaken by Ajanta too. Weekly test arranged for every
staff member so that their intelligence level will increase.
Books like you can win. Influencing books etc. are provided
to every staff member at 50% price & all the manual cost of
training is based by the co.

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 PROMOTION & TRANSFER POLICY

Promotion:-
Promotion is a kind of reward given to the person
for his well performance in his particular job.
A confidential report is prepared by the
supervisor from the records file of every staff member
according to which promotion procedure is done supervisor
fulfills this confidential report about staff on the basis of
their obedience level to his head, performance, working level
if any person is appoint ant any work by his head then how
he behaves & his handling method.
For Ajanta promotion is not just on the seniority
basis or experience basis but depends also on work &
mentality basis.

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Transfer:-
Transfer system in Ajanta is for permanent basis
only generally transfer for any office staff is done unless his
work is good & needs to transfer. If we take the e.g. Of mktg
dept then they can be transferred & promoted anywhere in
India or state depending on their equivalency, strong efforts
had working & talent.
If marketing executive post is given area sales
manager post then ASM is transferred to the city or state
where mktg team is weak.
So promotion is on yearly basis & transfer is
permanent this decision is taken by chairman or by
director.

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 WAGES & SALARY

Wages & salary generally depends upon the

performance progress of workers & other employees.
Here Ajanta follows govt policy deducts P.F as per
govt rules workers are given regular salary of 100 to 150 Rs
per day. Otherwise there is no fix salary for any employee’s
increment for workers depends on rules of govt.
Payment is directly done in the account of person
& if we take the age. Of mktg. staff than salary & increment
for them depends on their completion of sales target.
Production dept also has incentive system in less time.

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 GRIEVANCE HANDLING SYSTEM
Grievance Handling system means solving out
any kind of internal problem which takes place between
workers or between office staff by finding satisfactory
solution for all member in the org.
If such problem arise than immediate supervisor
solves such problem or any other supervisor. But up till
know in Ajanta no such problems has arise because of good
relation within the staff sometimes even if such disputes
take place then also it takes place due to communication
gap. But a strike has also not taken place up till now in the
history of Ajanta.

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 EMPLOYEES’ BENEFITS

For any org. the relation between the chief heads

& other staff is the most important relation in the whole org.
if these two relations are strong then the org. can lead to the
high target & fulfill its objectives.
So, Ajanta has never led to the dissatisfaction of
their employees.
Fooding, uniform, Hostel accommodations up &
down facility transfer facility, insurance policies, medicines
etc are provided to the all staff member. Study facility is
also provided to the girl’s staff & for this separate school is
run which helps girls to improve their communicating skill
& help in bringing out their talent.

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 PERSONNEL RECORDS

It is duty of every org personnel dept to know

everything about their staff. This information kept by every
personnel dept is called personnel records which include the
name of an employee, his/her address original place, phone
no, blood group, height, caste, medical card, his family
background, no of aslant, performance level, his date of
joining the co.
In Ajanta personnel records are kept for the
general office staff known as departmental record file under
which the information includes like person’s date of joining
the co, his working record, performance level. Everything is
maintained. At the end of year his/her record file is checked
& sometimes even performance appraisal report is prepared.
For workers different absent present cards are
given & working sheets are maintained which comes under
the staff departmental record file. P.R is used to allot
responsibilities etc. to employees.

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 PERFORMANCE APPRAISAL

In simple terms performance appraisal means a

kind of report which shows the progress of the employees.
The self appraisal report contains the report by
subordinate for his supervisor under whom subordinate
works from this report at can be make out that how much
knowledge is gained by the subordinate from his senior his
growth level so from this level & report suggestions &
devices are given to every employee on time to time
regarding their progress.
From this report only sometimes promotion &
transfer orders are also given.

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 WORKING OF ESI SCHEME /
PROVIDENT FUND & GRATUITY

Ajanta provides the facility of ESI scheme

medicines & group insurance to all types of workers i.e. non
skilled semi skilled & skilled. Under non skilled workers
group there are two groups i.e.
(1) workers on daily basis
(2) workers on salary basis
The fixed salary crater is Rs.3000 & for rest as
per hierchy & productivity basis salary structured is
maintained.
For daily basis workers it depends on their
completion of training period from HRD dept then they are
converted into salary basis.
Ajanta follows govt. rules only in providing P.F &
gratuity.

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 JOB ANALYSIS

Job analysis means to analyses the job in

qualification & degree trams.
If marketing manager is applying then he should
be familiar with market & should have ability to interpret
the parties should have efficiency skills well managing
power leadership etc.

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 INDUSTRIAL RELATIONS &
DISPUTES

Ajanta India Ltd. Has always believed in good &

friendly relations with every person in whose contact they
come with.
So, industrial relations are maintained very well
by sending greetings having get to gather meets, sending
sweets & if disputes takes place between the competitors
then co. tries to solve up t some level.

57
 JOB ROTATION

Ajanta has the pattern for job appraised & set

pattern for workers.

Set pattern

Unskilled

Semi skilled

Skilled

The immediate supervisor informs to mgt. about

the appraisals of the semiskilled or skilled employees. It
depends on their previous year report & daily reports. Both
are tallied & then one appraisal form is raised looking after
his skills, efficiency & progress. Then responsibilities are
declared & incentives are provided.

58
 DETAILS OF WORKERS WORKING
HOURS & DECISION MAKING

Ajanta India Ltd. Has in total 3000 workers out of

which 80% are skilled semiskilled while 20% are
professional & skilled.
Working hours are as under:
Office staff - 8:30 am to 6:00 pm
Factory staff - 7:30 am to 6:00 pm
Saturday up to 4 pm for both staff & Sunday is weekly off.

Decision making differs from every dept if

supervisor is not able to solve the problem then his head is
given the problem & likewise a ultimately goes to final head.

59
 .COLLECTIVE BARGAINING

When ever employees are recruited company

clears all the rules & regulations.
Otherwise Ajanta does not have any such
collective bargaining system as the atmosphere between
whole staff & head is friendly.

60
61
 MARKETING DEPARTMENT
INDEX
NO. Contents Pg No.
1. Introduction 62
2. Org chart 63
3. Product 64
4. Price & other unique offerings 65
5. Promotion (Advertising sales 67
promotion, personnel selling &
publicity)
6. Place (Distribution) 68
7. Mktg. Research 69
8. Competitors 70
9. Market 71
10. Sales details 72
11. Customers complain record 73
12. Customers satisfaction tracking 74
13. International market 75
14. Market segmentation/positioning 76
15. Market strategy 77

62
 INTRODUCTION

We always say that finance is the heart of the

business activities & its existence, production is the heart of
business due to which business runs in the same way
marketing is the heart of business which helps it in earning
profits
Marketing means human activity taking place I
relation to market to actualize potential exchanges for the
purpose of satisfying human needs & wants.
“Marketing is a social & managerial process by
which individual & groups obtain what they need & want
through creating offering & exchanging products of value
with others

63
 ORGANIZATION CHART
M.D

Mktg. manager National Coordinator

East West North South

Area sales manager

Mktg. executive

Sales representative

64
 PRODUCT

Ajanta India Ltd. Is related in the manufacturing

of many products like Toothpaste, Hair oil, Soap, Shampoo,
Talcum powder, Toothbrush, CFL lamps & lights etc.. now
within few months only they are going to launch LCD
monitors, DVD players & yet pending & is going to come in
market at any time.

65
 PRICE & OTHER UNIQUE OFFERING

Ajanta quartz & Health care products has always

provided products with a premium quality & more efficiency
with such a upgraded innovation technology & reasonable
prices.
 Other unique offering done by Ajanta India Ltd are as
under.
Quality
Ajanta quality bench makes is global. They
provide greater life to their product with high result by
continuous innovation in mgf. Process with a highly
professionally skilled team of research & development dept
we introduce GRB coating technology which protects the
eyes of ours as it filtered the harmful & unfiltered rays
generated from the CFL in a summarize way they create
quality.
Designing
There designing to their product provide an
aesthetically appealing to product as well as with the
support of innovation technological support the durability of
product increases.
Packaging
Ajanta’s packaging act is a pioneering base of the
organization & the same is inventive to prevent any type of
damages which then that happened during the transmission

66
of goods frame one point to customers in a very safe &
sound manner no one in India offer such a unique designing
of packing.
Technology
Ajanta’s product is technically sound as the
components uses are having more efficiency to resist work
load & life.
Life span
For the first time in India three layers cooling
system is used which plays the role to coolant the electronic
components for the very long time during use & hance the
components runs in a cooling way the life span increases
respectively. They used powder for coating the product
which is generated by their own highly skilled technical
person & as a result the depreciation percentage effects to
the life of their product decrease reach to consumers.
A wide strong reliable network of SSI “Super
stockiest” & distributors is established to provide easy &
fast reach of product & services is established that no other
Co’s. Can.

67
 SALES PROMOTION

Sales promotion is done mainly by sales

representative who directly contact each party & gets the
order & otherwise publicity is done by advertising media,
wall paintings, electronic media, print media, displays &
hoardings.

68
 PLACE (DISTRIBUTION MKTG.
REDEFINED)
Ajanta was the first to initiate & implement a
practical customer’s relationship management package. The
mgt. team worked to create a strong bond between the
company, its sales depots & retailers by way of holding get
to gather, seminars & press meetings to publish & promote
the products.
Today Ajanta is a big corporate giant. The group
occupies a unique position in industry propagating the
concept of economic production. The co. adopts a proactive
role to determine the level of customers’ satisfaction.
It is no wonder that all the products within a very
short span of their launch have made their presence felt in
an extremely competitive market due to their pristine
quality & are emerging as a household popular brand.

69
 MARKETING RESEARCH

For mktg. research one survey vigilance team is

prepared continuously watch the market & surveys on it &
then report is send to co. due to which co. can decide of
giving new scheme, improvement to be done if any etc. on
this basis co works.

70
 COMPETITORS

Mostly all the Co’s mfg. electronic items &

watches clocks are the competitors & all the FMCG
products Co. mfg. toothpaste like Colgate Babool, Anchor,
Pepsodent, & also CFL mfg light like Samay, oreva & others.

71
 MARKET

Ajanta India Ltd. Is the 4th largest toothpaste mfg.

Co. in India & it contains 4% of the market share Ajanta
has gritted the cost leadership position in India’s consumer
market due to its successful business in India & abroad &
with such a pioneering spirit Ajanta quartz is first to provide
good quality products at affordable price.

72
 SALES DETAILS

Ajanta has got brand distribution network of

selling their products around India & abroad it sales its
products more where the literacy ratio is high for e.g.
kerala, Banglore, Karnataka, Maharashtra etc.

73
 CUSTOMERS COMPLAIN RECORD

Ajanta always tries to see that the satisfaction

level of their customers does not go down. So they always
maintain the file & record of customers complain &
suggestion & for this they directly contact to their parties.

74
 CUSTOMERS’ SATISFACTION
TRACKING

Ajanta does customers satisfaction tracking

through survey, by asking door-to-door about their products
or else going for surveys to whole seller’s consignee’s etc.
but according to Ajanta India Ltd. A particular ISO Co.
holds this C.S.T. record.

75
 INTERNATIONAL MARKET

Accept India Ajanta has its market in foreign

countries also. It deals with Dubai, Thailand, South Africa &
many other countries

76
 MARKET SEGMENTATION /
POSITIONING

Mostly Ajanta India Ltd. Is indulged in offering

electrical & electronics segment they aim at sensitive
consumers whose base is expanding day by day they
positive their products as an aesthetically appealing,
premium quality offering with innovation technological up
grades to provide higher efficiency with a greater lend to
preserve health & comfort.

77
 MARKET STRATEGY

Ajanta India Ltd. Has adopted only one marketing

strategy that to provide quality products at reasonable price
by believing in strong network of distribution.

78
79
 FINANCE DEPARTMENT

INDEX

NO. Contents Pg No.

1. Introduction 80

2. Organizational Chart 81

3. Management of Cash & bank & 82

percentage of depreciation

4. Financial Planning 83

5. Working capital 85

6. Calculation of ratios 86

7. Sources of finance 88

8. Leverage analysis 89

9. Quality policy 95

10. Future plans & Customer base & 93

Strengths
11. Social Responsibility/Unit Control 94

80
 INTRODUCTION

Finance is a life blood which establishes healthy

business economy. It is a lubricant thing in life & a starting
thing in life & a starting base for any org to achieve its
organizational targets in a sound org. the requirement &
availability of finance is easily satisfied.
“The term finance can be defined as the mgt. of
the flows of money through an organization whether it will
be a corporation, school, bank or govt. agency”.
- John J. Hampton
Thus, finance dept is the life of company &
provides “Bass” for the co.

81
 ORGANIZATION CHART

Managing
Director

General
Manager
(finance)

Assistant Cash Bank Chief Computer

Manager officer Accountant officer

Assistant
Assistant Assistant Programmer
Accountant

Cash
Clerk Clerk Operators
Cashier

Peon

82
 MGT. OF CASH & BANK & 72% OF
DEPRECIATION

Cash is one of the important medium of exchange

through which the daily transactions take place & so we can
also term it as the daily working capital.
While bank is an important source of providing
the cash so now a days even small traders & prospectus
deal with their customers & parties through bank
transactions.
So, the proper distance maintains & arrangement
of cash & bank can result good business transactions
without developing any chance of liquidity by Ajanta has
never found any problem of cash whenever it has required it
has got it immediately dye to its goodwill in market.
So, Ajanta India Ltd. Deals with the banks like
state bank of saurashtra bank of Baroda, H.D.F.C, I.D.B.I &
industrial banks.
Ajanta provides depreciation on the basis of
straight line method some rations of department are plant &
machinery 4.75% fixed assets 3.34% there are different
depreciation ratios being given on machines.

83
 FINANCIAL PLANNING

Finance is like lubricating oil to any firm &

planning is the key to the success of financial managers.
Proper planning of finance requires proper
decision making power. A Co according to its different
requirement needs finance but it takes long time in the
requirement of finance. Whenever any huge order is to be
placed or new contract is signed a Co. needs to do proper
arrangement of finance keeping the fixed assets in mind
financial manager takes this important decision. In brief
deciding future financial needs & accordingly making
preparations for it is financial planning.
“Financial planning pertains only to the function
of finance & includes the determination of the firms
financial objectives financial policies & finance procedures”.
- Walker & Baugh

for the smooth running of Co. the financial

manager of Ajanta India Ltd. Does financial planning in two
ways according to their requirement i.e..
(1) Long term planning
(2) Short term planning

84
 Long term financial planning is mostly done for
more than ten years which is related with assets like land &
bldg furniture, purchase of machine etc.
While short term planning is mostly done for at
least 5 years which is related with regular payment daily
expenses administrative changes etc.

85
 WORKING CAPITAL

The financial position of Ajanta India Ltd. Is quite

sound. It keeps perfect distance with its assets & loquacity
credits. They decide their working capital on the basis of
total yearly budget plan financial information of Ajanta
India Ltd. Is as under

Particulars Amt. (Rs)

Share capital 4, 32, 22,720
Resume & Surplus 28, 08, 90,858
Secured loans 43, 51, 25,119
Un secured loan 1, 22, 17,695
Net current assets 81, 41, 96,731
Fixed Assets 42, 75, 03,248
Grows profit 1, 30, 00,000
Administrative expenses 1, 54, 75,340
Mfg, & operating expenses 22, 50, 41,908
Sales 48, 29, 90,901

86
 CALCULATION OF RATIOS

(A) Gross profit ratio

= Gross profit *100

Sales

= 1, 30, 00,000*100
48,29,90,90

= 27%

(B) Net profit ratio

= Net profit ratio *100

Sales

= 8, 14, 19,673 *100

48,29,90,90

= 16.9%

87
(c) Administrative Ratio

= Administrative Ratio *100

Sales

= 1, 54, 75,340 * 100

48,29,9090

= 32%

88
 SOURCE OF FINANCE

It is quite natural & important for every Co. to

handle their sources of finance with at most care just like a
new born because if it goes out of mgt’s control then it
result into high risk & burden for the business financial
position so financial resources can be classified into two
different ways

Long Bern sources :- equity share debenture/ long term

loan etc.
Short term sources:- Advance from commercial banks
public deposit/ trade credits etc.

Ajanta India Ltd. Has the source of finance as

directors owned capital borrowed capital & earning of the
past years business profit.
They procure finance from the bank such as state
bank of saurashtra B.O.B, industrial, HDFC & IDBI etc.

89
 LEVERAGE ANALYSIS

The word financial mgt. is characterized by risk &

once salinity. It is an essentially integral part of all financial
decision another very important thing is risk & return
always go to gather & the goal of F.M. is to maximize
returns or earnings by optimum financial decision making.
Hence all aspects concerning risk should evaluated &
analyzed properly so that calculation risk can be taken
uncertainties can be handled & earning can be ensured.
Leverage analysis is a very imp dimension of F.M
which is concerned with analyzing degrees of leverage
associated with decision making of finance namely
investment decision & financing decision.
There are two types of leverage which are as
under
1. Operating leverage
2. Financial leverage

The leverage associated with investment activities

is referred to operating leverage while leverage associated
with financial activities is called financial leverage.

90
1. Operating leverage
O L results from the existence of fixed operating
expense in the firm’s incomes stream.
It may be defined as firms ability to use fixed
operating cost to indignity effects of difference in sales on
earning before interest & tax (EBIT)
We employee assets with fixed cost in the hope
that sales will produce resource more then sufficient to
cover all fixed & variable cost. In other words with the use of
OL the Co. can magnify impact of sales on exit. All can be
calculated as follows
Degrees Operating Leverage =
% change in EBIT
% change in sales

2. Financial leverage
Financial leverage results from the presence of
fixed financial charges in the firms sources of finance. There
fixed charges do not very with EBIT or operating profit. They
have to be paid regardless of amount of EBIT available to
pay debt after paying them the operating profit belongs to
the ordinary shares.
F. L. is concerned with the effect of change in
EBIT on the earning available to equity shareholders. It is
defined as “The ability of a firm to use fixed financial
charges to magnify the effects of changes in EBIT on the
firms EPS”. (Earning per share)

91
 Thus, financial leverage can be measured by the
following formula

DFL = % change in EPS

% change in EBIT

3. Combined leverage
operating leverage & finance leverage together
cause wide fluctuation in EPS for a given change in sales if
a Co. employees high level of OL & FL ever small change in
sales will have drastic impact on EPS O.L or risk is
measured by degree of change in EBIT due to change in
sales. F.L is measured by change in EPS due to change in
EBIT. Thus, combined leverage can be the mixture of bath
leverage & reflect total risk.

DOL = % in EBIT
% in sales

= % in EPS
% in EBIT

= % in EPS
% in sales

92
 QUALITY POLICY

The quality policy of AJANTA INDIA LIMITED is

as follows

AT AJANTA INDIA LIMITED

MANUFACTURING
DOMESTIC CONSUMER PRODUCT
WE ARE COMMITTED TO
MANUFACTURING, MARKETING & EXPRT OF CONSISTENT
QUALITY PRODUCTS BY CONTINOUS IMPROVEMENT AND
UPGRADUATION OF TECHNOLOGY

RESULING IN
TOTAL CUSOTOMER SATISFACTION
&
ON TIME DELIVERY

MEETING STATUTORY & REGULATORY REQUIREMENT

Dr Ashok O. Patel

93
 FUTURE PLANS & CUSTOMER BASE
& STRENGTHS

In future Ajanta India Ltd. Wants to introduce

only that kind of products who will be having there market
& domain in electronic or health care

94
 SOCIAL RESPONSIBILITY/UNITS
CONTRIBUTION

The social aim associated with Ajanta India Ltd.

Is to provide a close assistance to the society by providing a
great women empowerment as it benefits to society in long
run.

95
96
 SUGGESTIONS

Through being a well developed company there is

nothing such which I have to say about but I would just like
to draw the attention of Co. towards one thing that is Co
should have powerful mgt. which can be possible by hiring
professionals & exports so that Co. can easily achieve its
target.

97
98
 CONCLUSION

As I have prepared this report on the firm &

taken all the required information which Co. has provided
me After completing the project report I have found that
Ajanta India Ltd. Is one of the best Co leading in the
production of electronic & health care products & within
their short duration they have shown excellent progress in
their market & in such a short span they have been capable
of achieving customers satisfaction.
So from the report we can candidate that Ajanta
India Ltd. Has bright future & I wish them all the best for
their coming future.

99
100
 SWOT ANALYSIS

SWOT Strength
Weakness
Opportunity
Threats

Strength
Machine: uses all the latest technology machines
Money: Ajanta has never found problem in arranging
capital
Material: Ajanta purchase raw material from different
parties
Management: Lacks highly profession & relationship
oriented mgt
Weakness
Lack ness of highly professional mgt. is the only weakness
of Ajanta.
Opportunities:
Before there was MRP segment introduced but now they will
be introducing low MRP & higher quality segment
Threats
FMCG related problem like designing

101
102
 BIBLIOGRAPHY

Website of Ajanta India Ltd,

Finance Dept - khan & Jain

103