Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
16Activity
0 of .
Results for:
No results containing your search query
P. 1
Problems Faced by Small Retailers

Problems Faced by Small Retailers

Ratings:
(0)
|Views: 1,557|Likes:
Published by julie
Problems Faced by Small Retailers - Small Retailers,Problems Small Retailers,Problems Faced
Problems Faced by Small Retailers - Small Retailers,Problems Small Retailers,Problems Faced

More info:

Published by: julie on Sep 19, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as RTF, PDF, TXT or read online from Scribd
See more
See less

11/18/2012

pdf

text

original

 
Contents
CHAPTER 1: INTRODUCTION ...................................................................................................... About Tesco PLC ..............................................................................................................................About Small Retailers ........................................................................................................................ Problems Faced by Small Retailers ...................................................................................................Marketing Strategy ............................................................................................................................Types of Marketing Strategies ....................................................................................................... Tesco: An Overview ......................................................................................................................Marketing Strategy at Tesco .......................................................................................................... Purpose of this research .....................................................................................................................Scope of the research .........................................................................................................................Research Questions ............................................................................................................................ Hypothesis of the research ................................................................................................................. Structure of the report ........................................................................................................................ Introduction .................................................................................................................................... Literature ........................................................................................................................................ Research Methodology ..................................................................................................................Findings and Analysis .................................................................................................................... Conclusion and recommendations ................................................................................................. CHAPTER 2: LITERATURE REVIEW ........................................................................................... Introduction ........................................................................................................................................ The problems that are caused by large retailers such as Tesco .........................................................Size of large retailers .....................................................................................................................Buyer Clout .................................................................................................................................... Loss leading ................................................................................................................................... Store format and location of large retailers ...................................................................................Marketing Mix ............................................................................................................................... Focus of Marketing Strategy .............................................................................................................Summary ............................................................................................................................................ CHAPTER 3: RESEARCH METHODOLOGY ............................................................................... 1
 
Introduction ........................................................................................................................................ Qualitative approach to research .......................................................................................................Advantage and limitation of the research .......................................................................................... Introduction to Primary Data ............................................................................................................. Primary Data Collection Methods .................................................................................................Questionnaires ...............................................................................................................................Implemented Research Strategy ........................................................................................................Introduction .................................................................................................................................... Overview ........................................................................................................................................ Research Methodology ..................................................................................................................Quantitative Approach ....................................................................................................................... Advantages and Limitations ..........................................................................................................Qualitative Approach to Research .....................................................................................................Advantages and Limitations ..........................................................................................................The Research Strategy Applied .........................................................................................................Population and Study Sample ............................................................................................................ Data Collection ..................................................................................................................................Reliability and Validity ...................................................................................................................... Limitations of the Research ...............................................................................................................Ethical issues incorporated in the Research ....................................................................................... Potential Risk of the Research ........................................................................................................... Strategies Applied for Dealing with Ethical Issues ....................................................................... CHAPTER 4: RESEARCH RESULTS ............................................................................................. CHAPTER 5: DISCUSSION ............................................................................................................CHAPTER 6: CONCLUSION AND RECOMMENDATIONS ....................................................... Conclusion .........................................................................................................................................Recommendations .............................................................................................................................. Summary ............................................................................................................................................ Appendix A: Questionnaire ...............................................................................................................References .......................................................................................................................................... 2
 
CHAPTER 1: INTRODUCTIONAbout Tesco PLC
Tesco PLC is one of the leading retailers in the world and is cited as the third largest UK  based grocery retailer with over 4330 supermarkets in Europe (United Kingdom, the Republic of Ireland, Hungary, Poland , the Czech Republic , Slovakia , turkey), South East Asia (Thailand ,South Korea, Malaysia , Japan , China ) and the United States (Silo Breaker 2009).Tesco PLC has interest in grocery, non food-food items, financial services andtelecommunication. Its worldwide sales were 59.4 billion in 2009 and over 470, 00 peopleemploy across 14 countries in 4330 stores (JPS 2009).Tesco is one of the biggest and leading supermarket retail chains in the UK. It operate2,306 stores and employ more then 286, 394 people. In UK Tesco sales have increased everyyear, for 2009 sales were 41.5bn relatively compare with previous year (37.9bn) sales hasincreased by 9.5%. Tesco has widely spread and being close to the customer in the UK, BecauseTesco has developed range of different concept of stores. Which are Tesco extra, Tesco, Tescometro, Tesco express, Tesco one stop, Tesco home plus. These different types of store formatsstrategy of Tesco has been influenced to obtain some of the best retail positions. According tomarket analysts CACI Tesco controls more than 36% of the overall UK grocery market share; itwas 30.6% in 2006 according to Defra Economic and Statistic (TNS 2009).Further DATAMONITOR had revealed Tesco has largest market share in 84 out of 121 postal districts around the country in 2009, and it was 87 in 2008. These figures indicateTesco is the dominant supermarket in more then 70% of the UK 121postcode areas. Other 3

Activity (16)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Abdeen Nagoor liked this
Abdeen Nagoor liked this
Sathish Randy liked this
Yee Ying liked this
Vaibhav Bhasin liked this
Prateek Deshmukh liked this
Abdeen Nagoor liked this
Nabilah Ismail liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->