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Presented By 
Ashita Flora (28)
Archana Goyal (09)
Neha Virmani (02)
Sankalp Tyagi (18)
Aditiya Sharma (11)
Gurpreet Saini (38)
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V ï 
V  !
V  "# 
V m$% &  - Milk & Dairy Products
- Chocolates & Confectionaries
- Beverages
- Prepared dishes & Cooking aids
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 ï 
ë ïenri Nestlé established
Nestlé in 1867 in
Switzerland.

ë ïis first product was

lactogen formula for
infants by the name
´Farine Lacteéµ.

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ë ´Nestléµ is a Swiss-German word which means ´Little Nestµ
which is its trademark.

ë Nestlé is the worlds· number one food company.

ë 5th largest company of the world according to its turn over.

ë 2 million 31 thousand people employed from all over the world.

ë Over 700 products renovated or innovated in the past five years.

ï ALTï & GOOD LIF

GOOD FOOD
W LLN SS
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Strategy and Objectives

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Mission ` ´Nestle is dedicated to providing the best food to

people throughout the day, throughout their lives
throughout the world. With our unique experience of
anticipating consumer needs and creating solutions. Nestle
contributes to your well being and enhances your quality of
lifeµ .
Vision ` ´Our Vision is to be the leading Food & Beverage
companies in the world providing customers with healthy
food at affordable pricesµ.

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 m3!$  % 
m$%4 &  
Milk Products
& Baby Food

C ocolates & Nestlé

Confectionary Beverages
India

Pre ared
is es &
Cooking ids

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mtart Healthy mtay Healthy

ëNestlé·s infant nutrition rooted in 1867 at Switzerland, when a local

pharmacist named ïenri Nestlé saved the life of a neighbour·s
child.

ëThe baby thrived on a special nourishing mixture ïenri created. It

was the world·s first infant formula.

ëIn 1927 Nestle and Gerber, together have made an unwavering

commitment to a healthier generation, one baby at a time.

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´An innovative approach to fostering baby·s healthy growth and
development, from birth to preschool. Giving baby nutrition
designed for every stage and very smileµ

ë Children will remain a key area of business

ë Powders have high perceived nutritional value
ë Affordability is an opportunity for growth

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ë Milk products and nutrition account for around 45 %of Nestlé
India·s total revenues.

ë The culture of innovation, renovation continuous improvement and the

thrust on value for money.

ë Provide wide variety of high quality and safe food products at affordable
price.

ë Improving product availability and visibility and initiated efforts to make

its products more relevant to the consumers.

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ë In view of the impressive potential for confectionery sales in
the country, Nestle established an independent sales and
distribution network for confectionery products.

ë From three main cities in 1996, it has grown into a nation-wide

network.

V N STLÉ BAR-ON
V N STLÉ KIT KAT
V POLO
V N STLÉ clairs
V N STLÉ MUNCï
V N STLÉ MILKYBAR
V N STLÉ MILKYBAR clairs

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ë All the prices are totally based on quality, services and
organization makes sure that prices should be affordable by
all the customers.

ë It determines the sales of its products against those of its

competitors with the help of research.

ë Nestlé regularly uses both forms of research to gain a clear

idea of consumer opinions and trends.

ë very person, of any age, gender is the target customer of

Nestlé.

ë Nestlé target its customers by know its customer needs &

demands.

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ë MUNCï
It is the largest selling SKU in the category.
With less than 80 calories per serve and
affordable price.

ë MILKY BAR
Delicious Milky treat with a Calcium Rich
recipe.

ë POLO
It is popularly described as a ¶Refreshment'. It
is unique in the category ² ¶The Mint with the
hole'.

ë KITKAT
It has a unique finger format with a breaking
ritual attached to it.

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 $-3
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V Instant
V Roast and Ground
V Chicory
Nes j
miracle
 café j
 coffee

V Market leader & !&&:7  1--3

V $- innovation, improvement 7 value for
money
V 22% &!1;4 - 
V PLC 1  3  !&"3:7 3  






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 !&7 3- 31&716<

V Low !13 ;
V Middle !13 ;
V ïigh !13 ;

V Youth ( 16-30) †:(;!&"1 

V Family Builder (30-45) ~ !03+03 !&!+&!
V No time to dream (46-60) ~ 1:+(:
 &

Product specialization &1 !&! ! !&;1 1

& 733  ( Undifferentiated to differentiated market)

   & 7leader of coffee market 3

high entry barrier &!1; <  ;  &
71´ Taste that gets you started µ.
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V  uality ; ! 0;!8

8Smaller SKUs  1-1;-- 0-0<

V Placing ; ! metros  ;!South India .. - 

7 37Penetration 3rural areas. Nescafe Coffee
corners, Vending machines :7&& 737<

V volving portrayal of Nescafe as a Brand

- '6   ;
=
6   ;
= $3 !   
= 7!("&!
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V Sales and Promotion using $ 3+  ! 

1st Brand ndorser ~ Deepika Padukone
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63

ë Standing strong on its promise of ´Taste Bhi, ïealth Bhiµ, MAGGI

comes with "no added preservativesµ.

ë Nestlé became a pioneer of industrial food production, aiming at

improving the nutritional intake of worker families.

ë It was the first to bring protein-rich legume meal to the market,

which was followed by Ready-made Soup, Atta Noodles and the
newly launched ´Multi Grain Noodlesµ.

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ë MAGGI is revolutionizing the Indian kitchen with its
latest offering based on intensive research and in depth
understanding of Indian food habits and cooking practices.

.g.: Maggi Bhuna Masala

The dishes retain that ´special touchµ of the housewife.

.g.: Maggi Cuppa Mania

It is an ideal offering for the new generation pressed hard for time
trying to juggle multiple roles all at once.

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 Am3 8
ë Focus on creating distinctive image based on twin benefit of
´INSTANTµ and ´ï ALTïYµ with the emphasis on health
conscious and rural market.

ë Conducting advertisement and promotional campaigns in

schools, small towns with population more then 10,000.

ë Strengthen distribution channel of rural areas between 100 km

of all metros.

ë Launch new advertisement campaigns (Radio, TV, Print media

commercials) with brand ambassador.

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 Strengths: Weakness:
# ; ! > ! 1 !7
$1 &:
%/ &  
!73

SWOT
Analysis
Threats:
Opportunity: $016!
6(; 0 3 :!
0=!73 !1; 

 !!!;!
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STARS :
$(
Nestle beverages
i.e. are somewhat
the stars in their  U STION MARKS :
business, because The question marks
with the high quality are the breakfast
and new designs cereals. They have
which comes every high market growth
now and then but low market
makes them more
popular among the
customers.

CASï COWS : The cash DOGS : The

cows are their baby pharmaceutical
food items i.e. nestle products are nestle
cerelac and other Dog, because it has
baby food products. low-share business
Company has to with low growth
take measures to market.
make these
products as stars.

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 ! 
Nestle is a market leader due to different reasons :

ë Its price is high against its competitors but it matches its quality
with its competitors.

ë Its packaging is good.

ë We can easily find Nestle from any retailer shop.

ë Due to its advertisement, Nestle attracts more customers & has

very prosperous future if it continues to promote its products
and bring all the possible innovational aspects using different
product line strategies.

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