BUSINESS PEOPLE ARE SOCIAL.
ABOUT THE REPORT
A Twitter username is becoming just as important as a phone number to reach and engagewith customers and prospects. Here at NetProspex, we believe in the power o social mediato better connect the business world, and add some soul to the sales process.
In M o 2010, NetProspex prove tht business people cross the USre socil.
We enabled easy-access to social proles by adding socialnetwork inormation to our directory o veried B2B contacts.Our team analyzed these contacts to provide a snapshot o social mediaactivity among employees o the nation’s largest corporations:the NetProspex Social Report and Social 50, showing the most socialcorporations in America.Now, in September 2010, we are releasing an exciting new look at the stateo social media use by business people across industries, geographicregions o the US, and job unctions.We’ve also updated our Social 50 research, and are continuing to show howwidespread social media adoption is extending rom sales to customersupport, rom marketing to IT, throughout all levels o the organization.
The NetProspex Socil Inex (NPSI)
was used to score and rank social network activity across the top social networks,including Twitter, Linkedin, and Facebook. The data was mined rom NetProspex’s expansive database o crowdsourcedbusiness contacts, which include phone, email, job unction, industry, address, social media prole inormation, and otherelds used to generate this report.
The NPSI (NetProspex Socil Inex) score is comprise o:1. Socil connecteness:
The number o employees with at least one social media prole
2. Socil rienliness n rech:
The average number o connections per employee across major social networks
3. Socil ctivit:
The average number o tweets, number o ollowers, and number o users ollowing