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NetProspex Social Report Fall2010

NetProspex Social Report Fall2010

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Published by Roberto Grossi
A comprehensive look at the use of social media by business people across the US.
A comprehensive look at the use of social media by business people across the US.

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Published by: Roberto Grossi on Sep 20, 2010
Copyright:Attribution Non-commercial


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A Twitter username is becoming just as important as a phone number to reach and engagewith customers and prospects. Here at NetProspex, we believe in the power o social mediato better connect the business world, and add some soul to the sales process.
In M o 2010, NetProspex prove tht business people cross the USre socil.
We enabled easy-access to social proles by adding socialnetwork inormation to our directory o veried B2B contacts.Our team analyzed these contacts to provide a snapshot o social mediaactivity among employees o the nation’s largest corporations:the NetProspex Social Report and Social 50, showing the most socialcorporations in America.Now, in September 2010, we are releasing an exciting new look at the stateo social media use by business people across industries, geographicregions o the US, and job unctions.We’ve also updated our Social 50 research, and are continuing to show howwidespread social media adoption is extending rom sales to customersupport, rom marketing to IT, throughout all levels o the organization.
The NetProspex Socil Inex (NPSI)
was used to score and rank social network activity across the top social networks,including Twitter, Linkedin, and Facebook. The data was mined rom NetProspex’s expansive database o crowdsourcedbusiness contacts, which include phone, email, job unction, industry, address, social media prole inormation, and otherelds used to generate this report.
The NPSI (NetProspex Socil Inex) score is comprise o:1. Socil connecteness:
The number o employees with at least one social media prole
2. Socil rienliness n rech:
The average number o connections per employee across major social networks
3. Socil ctivit:
The average number o tweets, number o ollowers, and number o users ollowing

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