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Impact of TATA Nano Launch

Impact of TATA Nano Launch

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Published by Suresh Babu Reddy

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Published by: Suresh Babu Reddy on Sep 21, 2010
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09/21/2010

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Institute of management studiesHUBLI1
 APROJECT REPORT³A SURVEY TO STUDY IMPACT OF TATA NANO LAUCH ON PURCHASEIN HUBLI-DHARWAD CITY´
By Suresh Babu .PMBA/08/62
 
Institute of management studiesHUBLI2
Introduction
There was a time when the car companies ignores in themarket, they took no any interest to produced or sellproducts in the market in India. It was the initial stage of car companies in India. As per as the time have passed,the strategy and marketing style of car companies hasbeen changed.
Design of the study 
The design of the study determines the steps to befollowed to conduct the study and the important topics,which are to be covered in the study.This research is carried out as per the steps of marketresearch process. To meet the objectives primary researchis under taken.
 
Institute of management studiesHUBLI3
tatement of the problem
 A survey to Study impact of TATA Nano launch onpurchase in Hubli-Dharwad City.It is to know the opinion of the consumer about the TataNano car 
.
Objectives
There are following objectives of the project:-
To study which brand car is doing well in the Hubli ±Dharwad market.
To know the details of the impact of the Nano in Hubli-Dharwad market.
To know the consumer behavior and their willingness tobuy TATA Nana car.

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