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Table Of Contents

BAB I
1.1 Tinjauan Terhadap Objek Studi
1.1.1 Sejarah PT Astra Honda Motor (AHM)
1.1.2 Struktur Organisasi Perusahaan
1.1.3 Aktivitas PD. Sinar Makmur
1.1.4 Produk yang Ditawarkan PD. Sinar Makmur
TABEL 1. 1 PRODUK YANG DITAWARKAN PD. SINAR MAKMUR
1.2 Latar Belakang Masalah
GAMBAR 1. 2 NEW TIGER REVOLUTION
GAMBAR 1. 4 TOTAL PENJUALAN PRODUK PD.SINAR MAKMUR
1.3 Perumusan Masalah
1.4 Tujuan Penelitian
1.5 Kegunaan Penelitian
BAB II
2.1 Kajian Pustaka
2.1.1 Literatur 1
2.1.2 Literatur 2
2.2 Konsep Model Teoritis
2.2.1 Pemasaran
2.2.2 Bauran Pemasaran
2.3 Produk
2.3.1 Pengertian Produk
GAMBAR 2. 1 PENGERTIAN PRODUK
2.3.2 Tingkatan Produk
GAMBAR 2. 2 LIMA TINGKAT PRODUK
2.3.3 Hierarki Produk
2.4 Atribut Produk
2.4.1 Pendekatan Atribut Produk
2.5 Perilaku Konsumen
2.5.1 Jenis-jenis Pembelian
2.5.2 Proses Keputusan Pembelian
2.5.3 Minat Beli Konsumen
GAMBAR 2. 3 PROSES KEPUTUSAN PEMBELIAN
2.6 Hubungan Antara Atribut Produk Honda Tiger Revolution
dan Minat Pembelian
2.6.1 Kerangka Pemikiran
GAMBAR 2. 4 KERANGKA PEMIKIRAN
BAB III
3.1 Metode yang Digunakan
3.2 Alur Penelitian
GAMBAR 3. 1 TAHAPAN PENELITIAN
3.3 Variabel Penelitian
3.4 Operasional Variabel
TABEL 3. 1 OPERASIONAL VARIABEL
3.5 Sumber Data
3.6 Teknik Pengumpulan Data
3.7 Teknik Pengolahan dan Analisis Data
3.8 Uji Validitas dan Reliabilitas
3.8.1 Uji Validitas
TABEL 3. 2 HASIL UJI VALIDITAS VARIABEL ATRIBUT PRODUK
TABEL 3. 3 HASIL UJI VALIDITAS VARIABEL 2
3.8.2 Uji Reliabilitas
TABEL 3. 4 HASIL UJI RELIABILITAS VARIABEL ATRIBUT PRODUK
3.9 Populasi dan Sampel
3.10 Analisis Data
TABEL 3. 5 INTERPRETASI NILAI KORELASI
DAFTAR PUSTAKA
LAMPIRAN
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Published by mild inc

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Published by: mild inc on Sep 21, 2010
Copyright:Attribution Non-commercial

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03/13/2013

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