Professional Documents
Culture Documents
„design
design thinking
thinking“
it is an approach to
innovation
Designer, Engineers,
Designer Engineers Anthropologists
Anthropologists,
MBAs, Doctors, Architects…
and have experts in
Service,, Food & Beverage,
g , Software,,
Health & Wellness, Materials, Culture
and a lot more
more…
p
process
h
how do
d we gett inspired:
i i d insights
i i ht
impact on customer
1 2 3 4 5 6 7 8 9 10
cost of realization
1 2 3 4 5 6 7 8 9 10
learning planning starting entering ticketing waiting boarding riding arriving continuing
sweetspot
p
prototype
yp
„Unless ideas are massaged into reality
they evaporate.“
G
George Nelson
N l
prototyping
is a process of learning