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Message in a Box

Message in a Box

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Published by Shailendra Yashwant

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Published by: Shailendra Yashwant on Sep 22, 2010
Copyright:Attribution Non-commercial

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11/11/2012

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This booklet offers tacticsfor planning, creating anddistributing campaigncontent – ranging fromcreating audio interviews for radio, making a three minuteinternet video and creatinga comic book to making sure
the right people can nd your 
website.The toolkit is designed to
be used by small to medium-
sized NGOs, advocates andcitizen journalists.
tools and tactics for communicating your cause
message in-a-box
 
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using mobile phones for advocacy
mobiles in-a-box
 
tools and tactics for communicating your cause
message in-a-box
 
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TABLEOFCONTENTS
Intoction
Abou Message-in-a-box 1Credis 1
Stategy–PlanFoAction!
ink ahead, ge resuls 5Media relaions 12Guide o Open Conen licensing 13 
Pint–OnPape&Online
Quick guide o prin sraegy 17Selec a prin orma 20Budgeing & und-raising or prin 22Plan your prin producion 23Gaher your conen 24Ediorial policy 25Map your conen 26Syle, layou & design 26Ediing 27Prining & disribuion 29Evaluaion 31
Images:Photos,Comics,Geillas&Moe
Quick guide o images 39Illusraions & caroons 40Copyrigh & oher legal issues 40Checklis 41Sharing images & copyrigh 43Inerne, prin or boh? 44Grassroos comics 45Guerrilla markeing 52Simple animaion 50
Tactical Technology Collective are responsible for the design,coordination and production of this toolkit.http://www.tacticaltech.orgFor full writing credits please see the credits section.This booklet and the accompanying website were designed byLynne Stuart and edited by Caroline Kraabel and Libby Davy.Printed by Precision Phototype Services, Bangalore, Indiaon 100% recycled paper, November 2008For updates visit http:///messageinabox.tacticaltech.org/This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 Licensehttp://creativecommons.org/licenses/by-sa/3.02Disclaimer: The content of Message in-a-box has beenchosen with the aim of providing NGOs and advocateswith a selection of tested tools and materials chosen by
practitioners in the eld. For full disclaimer information
please see http://messageinabox.tacticaltech.org/Tactical Tech’s other toolkits in include: Security in-a-box,Mobiles in-a-box and NGO in-a-boxTactical Tech’s other guides include: Maps for Advocacy,An Introduction to Geographical Mapping Technniques,Visualizing Information for Advocacy – An Introduction toInformation Design (English and Russian),Quick ‘n Easy Guide to Online Advocacy.The development of this toolkit is supported byInternews Europe.
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