Are you a professional designer? Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague,unclear wishes of your clients (and yourself, for that matter)into a clear and solid basis for your design?This manifesto will show you how.
Everyoe as teir ow processes, teir ow way o workig. May elds also ave poplarizedprocesses or acievig a desired otcome. Ad wit te eld o desig comes a special callege.Desig’s reliace o creativity as te same eect as o may o te arts; people ted to attribtegreat desig to some rare, almost magical ability. Yo eiter ave it or yo do’t. Ad to a certaiextet tis is tre. Te best desig is most ote created by extremely taleted idividals, peoplewo’ve spet years exercisig teir creativity ad e-tig teir desig sese. Talet certailyas its place i desig. Bt te law o cotrast is also at work. Good desig is good i comparisoto bad desig. Ad tere’s LOTS o bad desig.I desig or te Web, ad i tere’s oe place were lack o creativity abods, it’s te Web. Makeoe good desig, ad tosads will simply copy it i some way. Tis seems to be tre i all areaso desig, ot jst or te Web. Lack o creativity (ad peraps laziess) leads to desig sameess.Good desig is always tailored to te message oe wises to commicate. I or desig is more orless a copy o wat oters ave desiged, wat are we commicatig?