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Project on Pepsi

Project on Pepsi

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Published by Nitin Gopal Gupta

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Published by: Nitin Gopal Gupta on Sep 22, 2010
Copyright:Attribution Non-commercial

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04/12/2014

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INDEX
 
Chapter Contents Page No.1
1.1 Retailing1.2 Cold drink retailing industry1.3 Buying behavior1.4Sales Promotion & Marketing1.5 Need of the Project
 
667
810
2
2.1 Company Profile2.2 Organization Chart2.3 Mission2.4 Vision
 
16182020
 
345
 
Objectives4.1 Research Methodology4.2 Research Approach4.3 Project Implementation4.3.1 Description4.3.3 Meaning of Marketing research4.3.4 Stages in the process of marketingresearch process4.4 Sampling4.5 Data collection method4.6 LimitationsMarketing-mix
 
2224242526262627303134
 
6
6.1 Data analysis and Interpretation
43
7
Finding
8
Recommendations
73
 
910
Conclusion10.1 Questionnaire for retailers10.2 Questionnaire for Distributors
757778
 
11
Bibliography
80
 
 
EXECUTIVE SUMMARY
PROJECT TITLE: - ³
SALES PROMOTION AND MARKETING´
 ORGANISATION: - ³JAI BEVERAGES Pvt. Ltd.´
PepsiCo
 
is
a w
orld
 
le
a
der 
 
in
a c
onvenient
ood
a
nd
b
ever 
ag
es
 
in
2007, w
ith
 
revenues
 
o
f m
ore
 
th
a
n
& 32 b
illion
a
nd
m
ore
 
th
a
n
1, 57, 000
e
m
 ployees.
T
he
c
o
m
 p
a
ny
 c
onsists
 
o
f F
rito-l
a
y
N
orth
Am
eri
ca
PepsiCo
B
ever 
ag
es
N
orth
Am
eri
ca,
PepsiCo
 I
ntern
a
tion
a
l
a
nd
Q
u
ak 
er 
F
oods
N
orth
Am
eri
ca
.
 
PepsiCo
b
a
nds
a
re
a
v
a
il
ab
le
 
in
 
ne
a
rly
200c
ountries
a
nd
 
territories
a
nd
g
ener 
a
te
 
sells
a
nd
 
the
 
ret
a
il
 
level
 
o
f ab
out
& 85 b
illion.
 
PepsiCo
 
is
 
the
w
orld¶s
 
 pre
m
ier 
c
onsu
m
er 
 
Produ
c
ts
 
Co
m
 p
a
ny
o
c
used
 
on
c
onvenient
oods
a
nd
  b
ever 
ag
es.
 
PepsiCo
 
is
I
ndi
a
 produ
c
es
 
he
a
lthy
in
a
n
c
i
a
l
 
re
wa
rds
 
to
 
investors
a
s
 
it
 
 provides
 
opportunities
 
or 
g
ro
w
th
a
nd
 
enri
c
h
m
ent
 
to
 
e
m
 ployees
, b
usiness
 
 p
a
rtners
a
nd
 
the
c
o
mm
unities
 
in
w
hi
c
h
 
it
 
oper 
a
te.
 T
he
 
 proje
c
t
wa
s
 
done
 
in
Ja
i
B
ever 
ag
es
 
so
t
 
drin
s
 
li
m
ited
, a f 
a
n
c
hise
 
o
PepsiCo
 
li
m
ited
 
to
 
in
c
re
a
se
 
the
 
s
a
les
 
o
PepsiCo
b
a
nds
 
in
 
the
ma
et
 
o
f Jamm
u
&
outer 
Jamm
u
b
y
 
usin
g
di
ff 
erent
 
s
a
les
 
 pro
m
otion
ac
tivities
a
s
 
Coupon
S
yste
m, Sc
he
m
e
S
yste
m & b
y
 
the
 
s
a
les
 
 pro
m
otion
 
drive
ca
lled
a
s
 
POG
 
drive
2010
..
 T
he
 
POG
 
drive
wa
s
a
i
m
ed
 
to
 
i
m
 prove
 
the
 
visi
 b
ility
 
o
f a
ll
 
the
b
a
nds
 
o
Pepsi
 
in
V
issi
c
oolers
 
o
Pepsi
 
in
 
di
ff 
erent
 
 p
a
rts
 
o
f Jamm
u
 
to
w
n.
U
nder 
 
the
 
 pro
g
am m
e
, a
i
m wa
s
 
to
 
i
m
 prove
 
the
 
visi
 b
ility
 
o
those
b
a
nds
 
th
a
t
w
ere
 
h
a
vin
g
lo
w
s
a
les
a
s
 
the
 
 pro
g
am m
e
 
h
a
s
 
the
 
t
ag
line
 
³jodhikta hai woh bikta hai
´
i.e
.
a
ny
 
 produ
c
t
w
hi
c
h
 
is
 
visi
 b
le
 
is
b
ound
 
to
b
e
 
sold.
T
he
 
drive
 
in
c
ludes
 
in
c
re
a
sin
g
the
SKU
s
(S
to
ck
eepin
g U
nit)
 
o
PepsiCo
 
in
a
 pl
a
nned
ma
nner.
T
his
 
result
 
into
a
v
a
il
ab
ility
 
o
sp
ac
e
 
in
 
the
V
issi
c
ooler 
a
nd
 
visi
 b
ility
 
o
di
ff 
erent
b
a
nds
 
o
Pepsi
 a
nd
 
thus
 
the
 
s
a
les
 
in
c
re
a
sed.
et
a
ilers
w
ere
m
otiv
a
ted
b
y
wa
y
 
o
 prize
 
distri
 b
ution
&
s
c
he
m
es
 
so
 
th
a
t
 
they
eep
 
the
 
PepsiCo
b
a
nds
acc
ordin
g
to
 
POG
(
Pl
a
nno
g
am
).
 T
he
 
n
a
tures
 
o
respondents
, w
hi
c
h
a
re
 
sele
c
ted
, a
re
 
the
 
ret
a
ilers
a
nt
 
the
 
distri
 b
utors
 
o
the
 c
o
m
 p
a
ny.
T
he
a
re
a
o
 proje
c
t
w
or 
is
Jamm
u
c
ity
 
in
c
ludin
g b
oth
 
rur 
a
l
a
nd
 
ur 
 ba
n
a
re
a,
or 
m
in
g a
s
am
 ple
 
size
 
o
f 130
ret
a
ilers
a
nd
16
distri
 b
utors.
 
 
 
Chapter-1

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