Advertising Coursework 2:Advert Proposal And Evaluation Form

Name:………………………………………………………………………….Here you should write down the proposal for your advertising campaign. On theother sheet you are asked to write a brief evaluation of your project and ideas.Your adverts will contain a consistent theme and your campaign must contain theminimum of 1 print advert and 1 TV / Cinema Ad!!Your work will be marked an assessed against GCSE exam criteria ! good luck !

Product Name

Slogan:(and Logo)

Overall Narrative & Theme of the ads:

Institutional Concerns:

TARGET AUDIENCE PROFILE

1.What is the Target Audience for your advert?

(Give reasons for your answers, try and explain why you think this typeof audience will be watching your advert)

Age :Gender:Social Group:Income:Type of Job:Likes and Dislikes ? Celebrity Comparisons / overall description:Maslow’s Audience type :

2.How Does your advert appeal to this group? What are the main appeals of your advert?Which Advertising technique(s) have you used and why do you think these willwork in attracting this audience?: