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Mktg_Mgt_PG_Ch_1

Mktg_Mgt_PG_Ch_1

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Published by rahulpachpute

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Published by: rahulpachpute on Sep 22, 2010
Copyright:Attribution Non-commercial

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06/25/2014

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Marketing Management: AnIntroductionChapter-1
 
1.2
Characteristics of Current Millennium
a) Seamless Global Society
Internet reduced the gap between differentsocieties
.
Gap on account of physical distance, informationand knowledge now redundant
.
Emergence of a global society and universalvalues
.
Universal value relates to the concept of time
.
Time is an indicator of opportunity
.
New concept of value
.
 
1.3
Characteristics of Current Millennium
Customers expect global products and services atlocal prices
.
Developments in telecommunication will further contribute to the emergence of these universalconcepts relating to time and valuemaximization
.
Mobile telephony also has altered the concept of space, time and location
.

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