WHO WE AREWHAT WE DOOUR WORKOUR WEBLOGHIRE US
In the immortal words of Armand Van Helden:My my my (my my my)Woh (woh)How did we ever get this way?Where’s it gonna go?When designing an interface in 2010, would you copy Windows 95? Would youcopy Yahoo!’s copy of Windows 95?Many people are still doing just that, and we want them to stop.
How did we ever get this way?
In the beginning, there was
, and then there was
Then, like mushrooms after arain, a million mindless imitators emerged.These sites didn’t just use
in the brand like My Yahoo! or MySpace.
came to preface any interfaceelement inviting personalization.In their excellentDesign Pattern Library, the Yahoo! Developer Network explains the heart of the problemtheir parent created. Instead of reinforcing a sense of ownership and agency, this unnatural locution feelspresumptuous and alienating.It is as if the user has printed out labels and stuck them to various objects: My Lunch, MyDesk, My Red Stapler. Except the user hasn’t done this; you (the site) did it for them.This is lazy design and branding. It’s bad style. And it sucks. So, let’s unsuck it!
Where’s it gonna go? Away.
Additional persuasion to help you break the habit
Writing interface language is like writing dialog for a play. You want to make it clear who is speaking at alltimes. Being clear, as well as appropriately conversational, goes a long way towards making the wholeexperience engaging and successful.Mint.comreceives a lot of praise for their design. Many of those good interface design decisions arelanguage decisions.It’s not Mamet but this construction adds humanit and a sense of service.
Quit Yer Douchin·http://unsuck-it.com/
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