Bravo Media - Understanding Logo Design2
Your company logo is the cornerstone of your image. It’s the firstthing people look at, and your first opportunity to make a positiveimpression on potential customers. A logo is the visual representation of a company or organization, whichforms the foundation of its corporate identity. It is a name, symbol,monogram, emblem, trademark, or other graphic device designed for easy and definitive recognition by the company’s audience. Basically,logo is an illustration of your entire company image, which is thencommunicated to your prospect in a graphic or symbolic way. A professionally designed logo attracts attention, and leaves aneverlasting impression in people’s minds. It is true! Look at Nike, thefamous shoe company, as an example. When you see that “swoosh”logo, you immediately know that is Nike. McDonald’s, Gulf Air,Toyota, Alba, Coca-Cola, HP (Hewlett Packard), MTC Vodafone andWhirlpool are few more prominent examples. There are numerousother examples that could be cited, that you probably see everyday and undoubtedly you can appreciate the power a simple, well-designed logo and Corporate Identity can have for your business.Business and marketing experts urge all business owners to “brand”their businesses with a logo, corporate colors and a set of consistentmarketing materials - a brand identity system. However, they rarelyexplain the reasons behind this advice. A logo and consistent marketingmaterials can increase and stabilize your sales and revenue.