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Understanding Logo Design

Understanding Logo Design

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A basic logo design how-to for beginners.
A basic logo design how-to for beginners.

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Categories:Topics, Art & Design
Published by: Aubrie L'rai Johnson on Sep 23, 2010
Copyright:Attribution Non-commercial


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Bravo Media - Understanding Logo Design1
UnderstandingLogo Designo
Bravo Media - Understanding Logo Design2
Your company logo is the cornerstone of your image. It’s the firstthing people look at, and your first opportunity to make a positiveimpression on potential customers. A logo is the visual representation of a company or organization, whichforms the foundation of its corporate identity. It is a name, symbol,monogram, emblem, trademark, or other graphic device designed for easy and definitive recognition by the company’s audience. Basically,logo is an illustration of your entire company image, which is thencommunicated to your prospect in a graphic or symbolic way. A professionally designed logo attracts attention, and leaves aneverlasting impression in people’s minds. It is true! Look at Nike, thefamous shoe company, as an example. When you see that “swoosh”logo, you immediately know that is Nike. McDonald’s, Gulf Air,Toyota, Alba, Coca-Cola, HP (Hewlett Packard), MTC Vodafone andWhirlpool are few more prominent examples. There are numerousother examples that could be cited, that you probably see everyday and undoubtedly you can appreciate the power a simple, well-designed logo and Corporate Identity can have for your business.Business and marketing experts urge all business owners to “brand”their businesses with a logo, corporate colors and a set of consistentmarketing materials - a brand identity system. However, they rarelyexplain the reasons behind this advice. A logo and consistent marketingmaterials can increase and stabilize your sales and revenue.
Bravo Media - Understanding Logo Design3
Three basic Logo Types
Nearly all logos can be organized into three basic types: Font-based logos are very old theory and generally are easier to develop.Examples are Coca-Cola, Xerox, IBM, and Sony. These logos use typetreatments with a little twist to make them distinctive. But these logoshave no inherent meaning, it often takes a long time and expensivebranding, advertising, and marketing to get them established in themarketplace.Other logos contain icons and images that depict what a companydoes, such as when a transportation company uses an illustrationof a truck in its logo. A medical company uses a capsule, tabletor Red Cross to depict the medical field. This concept became abit old fashioned in this digital age. Modern thinking over thrownthis age-old symbolic theory. Batelco, Abdullah Nass Group are thecontemporary examples to come up with this modern new look totheir corporate identity.Finally, there are abstract graphic symbols, such as the AppleComputers and “Swoosh.” If done correctly, these types of logos canbe very powerful and create an emotional bond with viewers.Old IdentityNew IdentityOld IdentityNew Identity

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