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Wonder Bra

Wonder Bra

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Published by jjohn9176

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Published by: jjohn9176 on Sep 24, 2010
Copyright:Attribution Non-commercial

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10/02/2013

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Wonderbra 
Alyssa TucciJosh JohnMike PalumberiPatrick CatalanoRachel Cunningham
 
Ag  
enda 
H
istory of the Wonderbra
The Marketing Mix
Competitive Analysis
Core Competencies
SWOT Analysis
Questions
 
Wonderbra History 
The Wonderbra® 
brand enhances what women alreadyhave. Designed to provide women with stunning cleavage andenhanced natural shape,the
Wonderbra® 
brand offers a completeline of embellished push-up, seamless push-up, lightly-lined andstrapless bras. After creating a fashion sensation in the U.K., the
Wonderbra® 
brand made its U.S. debut in 1994 with the Push-Up Plunge Bra. Aninstant phenomenon, this
Wonderbra® 
style sold at a rate of oneevery 15 seconds, quickly becoming the nation's top selling push-upbra.
Wonderbra® 
intimates continues to empower women to feel sexyand confident with that unmistakable
Wonderbra® 
brand attitude.
Source: Hanesbrands.com

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