Describe the desired take-away a site visitor should have upon leaving the site. Amused? Entertained? Educated? Should they now associate your site with having the best crock pot recopies?
Through design, colors, layout, function and content, what baseline messages should your site besending about your company, organization, or brand? Bullet out several statements.
s Kozy Kitchen is a dinnertime problem-solver.
Reason to Believe
In due diligence, you should be able to support or otherwise defend the site purpose. With the possibleexception of the youth sports team referenced earlier, a web site is a valuable, branded asset owned (even marketed) by a company. The site should reflect the brand
s established brand identity (colors,typography, message style, tone, voice, etc.) and maintain consistencies with communications in other channels to ensure a believeable, uninterrupted experience and impression. Does this jive with how customers (any external group) describe your company?
20 years serving the health care needs of Monroe County
Over 4,000 dogs and cats rescued
Tone and Voice
List adjectives to describe the way the site should feel, and the tone the content should assume. Aweb site
to visitors and tells your virtual story. Imagine how you might greet, entertain,and assist visitors if they were seen in person rather than via a distant screen.
When we address our audiences we should be: (examples)
Confident Clever Positive FlexibleTrustworthy Witty Friendly CreativeTransparent Encouraging Upbeat Relaxed Fun Informal Enthusiastic Casual Passionate Relationship-builders Solution-oriented No hasslesCustomer-centric Contemporary Helpful Inspirational
See separate document for information architecture.