upcoming year 2008. While not impossible, it would be di- fcult to chronicle every single piece o new marketing technology that you can use. We’ve provided you with the most accessible and actionable tools in this guide.
Marketech 08 includes a defnition or each o the concepts and technologies listed. For the purpose o this booklet, we’ve chosen to source these defni- tions rom Wikipedia, technology pioneers, industry associations, technology- athering organizations and other resources that move a bit aster than the hard copy dictionary collecting dust in your cubicle. In act, only__o these defnitions exist an__edition o the__that we have here at the ofce. Times have changed, and marketing technology moves ast!
This guide is the compilation o several months o surveying the marketing technology landscape and choosing those technolo- gies that we eel can make an impact or marketers in 2008.
The primary purpose o this guide is to address marketing tech- nology at the category level, such as blogs, or social networks or widgets. In some cases, the ubiquity o a tool or platorm lent itsel to a dedicated page as its impact can be almost as proound as the category within which it fts.
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