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Market Tech 08

Market Tech 08

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Published by Dana VanDen Heuvel

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Published by: Dana VanDen Heuvel on Sep 24, 2010
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Markettech
08
Dana VanDen Heuvel
tMarketingSavant Goup
www.marketingsavant.com
This guide is meant to serve as an overview o the marketing
technologies available to you, the seasoned marketer, in the

upcoming year 2008. While not impossible, it would be di- fcult to chronicle every single piece o new marketing technology that you can use. We’ve provided you with the most accessible and actionable tools in this guide.

Marketech 08 includes a defnition or each o the concepts and technologies listed. For the purpose o this booklet, we’ve chosen to source these defni- tions rom Wikipedia, technology pioneers, industry associations, technology- athering organizations and other resources that move a bit aster than the hard copy dictionary collecting dust in your cubicle. In act, only__o these defnitions exist an__edition o the__that we have here at the ofce. Times have changed, and marketing technology moves ast!

Markettech 08
Contents
Social Media Mining, Buzz Monitoring, Customer Listening
4
Online Video, Videoblogging, Video Sharing, Viral Video
6
Blogging, Bloggers & Weblogs
8
Widgets & Gadgets
10
Universal Search and the Future o Search
12
Social Networking & Customer Community or Business & Marketing
14
Social Media Optimization (SMO)
16
Really Simple Syndication (RSS)
18
Virtual Events
20
Honorable Mentions in Marketing Technology or 2008
22
Additional Marketing Technology Resources
26
Marketing Technology and Social Media Terms
36
Markettech 08
FAQ’sAs with anything new, such as this guide, there are likely to be a ew
questions. Here are a ew that we’ve anticipated, and I’m sure that there
are likely to be more. Let us know what you think!
Q:
How did you decide which technologies to put into this
guide?
A:

This guide is the compilation o several months o surveying the marketing technology landscape and choosing those technolo- gies that we eel can make an impact or marketers in 2008.

Q:
You seem to oscillate between general tools such as blogs
and specifc platorms like Facebook, why is that?
A:

The primary purpose o this guide is to address marketing tech- nology at the category level, such as blogs, or social networks or widgets. In some cases, the ubiquity o a tool or platorm lent itsel to a dedicated page as its impact can be almost as proound as the category within which it fts.

Q:
Are the technologies listed in the order o importance?
A:
No. Everything is listed alphabetically, i or no other reason than
the ease o organization.
©Copyright 2008 VanDen Heuvel Executives, LLC. All rights reserved.

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