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Table Of Contents

BreakfastwithMr.Shmooze
TellingaStorywithPassion
Elevation
Dinner ´alaShmooze
“TheLegend”
SimplyNetworking MeansNothing
Death(Almost)byPowerPoint
WarWhoopsfromtheManagers
TheTheaterofLife
Postscript
P. 1
Mr. Shmooze: The Art and Science of Selling Through Relationships

Mr. Shmooze: The Art and Science of Selling Through Relationships

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Published by Wiley
Reorient your selling approach

Mr. Shmooze is the parable of a man who reveals thesecret shared by all superstar salespeople. Selling, in its mostexquisite form, is not about “taking,” nor is it about“persuading.” Selling, believe it or not, is about“giving.”
Mr. Shmooze gives for a living. He starts by listening and hequickly comes to understand what people really need. His customerslove him because he gives more than he takes. They trust himbecause he is passionate about their interests. And, at the end ofthe day, they reward him handsomely for bringing joy, humor andwisdom into their lives. Woven into the story are several powerfullessons for salespeople in all industries who attempt to buildrelationships as the emotional bridge to their clients.
•    Bring extraordinary passion and energy topersonal communications
•    Generate contagious, positive feelings,lifting spirits because people buy with their emotions
•    Make the small, positive gestures thatcan lead to huge, long-term results
•    Abraham has had a diverse business careerthat has established him as a well-known expert on what makeshigh-performing salespeople
Mr. Shmooze gives you the new approach you need to sell likeyou’ve never sold before!

Reorient your selling approach

Mr. Shmooze is the parable of a man who reveals thesecret shared by all superstar salespeople. Selling, in its mostexquisite form, is not about “taking,” nor is it about“persuading.” Selling, believe it or not, is about“giving.”
Mr. Shmooze gives for a living. He starts by listening and hequickly comes to understand what people really need. His customerslove him because he gives more than he takes. They trust himbecause he is passionate about their interests. And, at the end ofthe day, they reward him handsomely for bringing joy, humor andwisdom into their lives. Woven into the story are several powerfullessons for salespeople in all industries who attempt to buildrelationships as the emotional bridge to their clients.
•    Bring extraordinary passion and energy topersonal communications
•    Generate contagious, positive feelings,lifting spirits because people buy with their emotions
•    Make the small, positive gestures thatcan lead to huge, long-term results
•    Abraham has had a diverse business careerthat has established him as a well-known expert on what makeshigh-performing salespeople
Mr. Shmooze gives you the new approach you need to sell likeyou’ve never sold before!

More info:

Publish date: Sep 16, 2010
Added to Scribd: Sep 24, 2010
Copyright:Traditional Copyright: All rights reservedISBN:9780470923009
List Price: $19.95 Buy Now

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