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Table Of Contents

Introduction
Still Crazy about Innovation—After All These Years
Becoming an Innovation Superstar
Plays in The Innovation Playbook
The New Economy: Different for Good
A Better Beer, a Better Burger
Would You Like Something to Drink?
The Darkest Hour
Not Your Father’s Economy
The Great Recession: A Tipping Point
Beginning of the End, or End of the Beginning?
Failure is Not an Option
Chapter Takeaways
56 Reasons Why
Getting to Ten
Nick’s Pick #1: The Wrong Focus
Nick’s Pick #2: Lack of Sponsorship
Nick’s Pick #3: Process Driven to the Hilt
Nick’s Pick #4: A Risk Centered Process
Nick’s Pick #5: Customer Be Damned
Nick’s Pick #6: No Resource Commitment
Nick’s Pick #7: Bail, Don’t Fail
Nick’s Pick #8: Not Really Open
Nick’s Pick #9: Innovation Socialism
Nick’s Pick #10: Lack of Systemic Innovation
It’s Not Always about Money
Play the Game to Win
Keepers of the Magic Lexicon
IBWA—Innovation By Walking Around
The System and the Solution
The Attack of the Organizational Antibodies
Diffusing the Bomb
Fire in the Belly
A Short Primer on Smart Risk
Myth #2: "But I AM Connected to My Customers"
Myth #4: “The Product Is the Technology”
Time for Transition
INNOVATING YOUR WAY TO BUSINESS EXCELLENCE
Does “Fixing the Culture” Make You a Superstar?
The Customer Anatomy
The Process Anatomy
The Culture Anatomy
The Right Team
One More Time: Invention and Innovation
What Is Net Customer Value?
Customer Value in Tiers
The Webb Triangle
A Darwinistic Approach to Net Customer Value
How to Do Carpet Time
Carpet Time for Adults
Making the Most of Carpet Time
Carpet Time Tools: Innovation Safaris
Carpet Time Tools: Listening Posts
Carpet Time Tools: A Few More Bright Ideas
Carpet Time Tools: Poster Board Sessions
Adobe Sets an Example
The Inverted Pyramid Syndrome
A Prescription, Not a Diet
Open Innovation
What Is RealOpen?
What Is an Innovation Platform?
Find
Forward or Forget
Fast Forward
Forge
Innovation Scenario Tactics
Creating a (Digital) Innovation Culture
Focus Upon Others, Not Thyself
The Innovation Focus Model
Before and After
Culture and the Innovation Superstar
The Critical Role of Leadership
Warming Up on the Dance Floor
Snap-On Tools
Sierra Nevada Brewing Co
Hewlett-Packard
The Nielsen Company
Now You, Too, Can Be a Superstar
The RealOpen Service and Software Offering
About the Author
About The Innovation Playbook Web Site
Index
P. 1
The Innovation Playbook: A Revolution in Business Excellence

The Innovation Playbook: A Revolution in Business Excellence

Ratings: (0)|Views: 798 |Likes:
Published by Wiley
A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

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Publish date: Jan 1, 2010
Added to Scribd: Sep 24, 2010
Copyright:Traditional Copyright: All rights reservedISBN:9780470916872
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