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Snapshot - Juxt Indian Women 2010 Study

Snapshot - Juxt Indian Women 2010 Study

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Demographic, Psychographic & Consumption Lifestyle profiling of Women Consumers in India
Demographic, Psychographic & Consumption Lifestyle profiling of Women Consumers in India

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Categories:Types, Research
Published by: JuxtConsult Pvt. Ltd. on Sep 24, 2010
Copyright:Attribution Non-commercial

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01/24/2014

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Indian Women 2010
Demographic, Psychographic & Consumption Lifestyle profiling of Women Consumersin India
 
M
ostrecentandrepresentativesurvey-basedestimatesofwomenconsumersinIndiabytheir¶occupational²marital·statussegmentation
EstimatesbasedonaverylargelandsurveyconductedinApMay2010surveyingover259,000individualslivingin37,000householdsin101citiesand20,000householdsin1,000+villages
A
highlycomprehensive·profilingofIndianwomenconsumers-intheirdemographics,psychographicsandconsumptionlifestyles
AdeeperprofilingofvarioustypeofwomenoccupationalandmaritalstatussegmentsinIndiaandhowtheydifferintheirconsumptionlifestyleandpreferences²includesdetailsabouttheirlocationandlanguagepreferences,socio-economicstatus,householdandfinancialassetsownerships,monthlyandannualhouseholdexpenditureonmainspendheads,personalandhouseholdlevelconsumptionofsomelifestyleproductsalongwithbrandpreferences,psychographicprofile,regularlifestylehabitsandpreferences,holidayandentertainmentpreferences,shoppingorientation&preferences,mediausage,««.Demographicandsocio-economicprofilingisbasedon¶allwomenindividuallivinginthesurveyedhouseholds.Psychographicandconsumptionlifestyleprofilingisbasedoninformationof¶womenrespondents·whoansweredonbehalfoftheirhouseholds
Study Overview
 
Study
M
ethodology
Alarge-scale
landsurvey
wasconductedtoestimateandprofileIndianfamiliesandtheirindividualandhouseholdconsumptionbehavior.Thesurveycovered
¶townand¶villageofallpopulationstrata
inallthemainlandstatesandunionterritoriesinIndia(coveringallthekey,and69ofthetotal77regionsinIndiaasclassifiedbyNSSO)
Thoughtheselectionoftownsandvillageswaspurposive·,thesamplingwithinthetownswasdoneon
¶2-stagerandom·basis
(firstlyarandomselectionofpollingbooths,andthenarandomselectionofhouseholdsfromtheelectorallistwithineachoftheserandomlyselectedpollingbooths);
withinvillagessamplingwasdoneon
¶systematicrandom·basis
(selectionofeveryn
th
houseinthevillage)
Tomakethesurveyfindings
representativeoftheentireIndianpopulation
(andnotjustofthesurveyedhouseholdsandindividuals)appropriatestate-wise,urbandistrict/villageclassandSECcombinationlevelhouseholdrepresentationweights·,asderivedfromtheauthentic¶Govt.ofIndibase-levelpopulationstatistics(NSSO/Census),wereappliedtothesurveydata

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