Today, Facebook has more than 500 million monthly active users with 50% of those users returningdaily. Each month, people spend more than 700 billion minutes and share more than 30 billionpieces of content with their friends on Facebook. Additionally, each person on Facebook has anaverage of 130 friends each, providing you with powerful distribution opportunities.On Facebook, experiences are customized for each user, based on their real friends, real identity,and the connections they’ve made. Through Facebook Platform, sites across the web are nowbringing that same type of personalization to their users. Already
, more than 1 million websites
have integrated with Facebook through registration and social plugins.Businesses often integrate Facebook into their websites to achieve three key objectives: (1)driving referral traffic from Facebook, (2) increasing engagement, and (3) gaining valuablecustomer insights. This document contains our recommendations and best practices on how toeffectively use Facebook to achieve these objectives.
II. GETTING STARTEDDetermine key goals
Understand what you want your integration to accomplish.
Goal Recommended integration Time to integrate
Integrate the Like button orcreate a Facebook Page1-2 hoursTraffic
Publish or advertise to people thatlike objects on your site orFacebook Page1-2 hoursEngagement
Add the Activity Feed orRecommendations plugin1-2 hours
Optimize your integration OngoingInsights
Personalize your site withFacebook Login and Graph API*2-4 weeks
* Not covered in detail in this document
III. GOAL: TRAFFICa) Integrate theLike buttononto your website or create a Facebook Page
The Like button is a simple, one-click action that lets people share content, make a connection, anddiscover what friends like.